Digital Consumer Experience Manager

1 mese fa


Bardi, Emilia-Romagna, Italia Nestlé Sa A tempo pieno

Job Summary

We are seeking a highly skilled Digital Consumer Experience Manager to join our team at Nestlé Sa. As a key member of our organization, you will be responsible for driving and inspiring cross-functional Digital CX excellence in the market.

The successful candidate will support the market organization to manage and optimize various digital platforms and services to enhance consumer experience. This includes supporting the activations & optimization of multibrand CRM, loyalty programs, digital products, digital shelf, eCommerce (where applicable), web and apps backend standards.

The ideal candidate will have a strong background in digital marketing and CRM, with excellent analytical and problem-solving skills. They will be able to work in a matrix organization and international environment, with a strong collaborative mindset and ability to drive results.

Key Responsibilities

  • Manage and optimize the multibrand CRMs activities and support local brands managing their digital CX touchpoints through activation of CRM strategy and tactics.
  • Leverage a Nestlé common approach on 1PD to deliver personalized consumer experiences at scale.
  • Collaborate with other CX leads in the market and at zone level to ensure common approach, operating models, and technology.
  • Monitor and track the effectiveness of the consumer experience in market through KPIs that measure consumer satisfaction and CX metrics, such as Net Promoter Score (NPS), consumer satisfaction (CSAT), and consumer Net Effort Score (NES).
  • Keep track of industry trends, best practices, emerging Digital CX technologies, and artificial intelligence related to consumer experience.
  • Collaborate with various internal teams, including marketing, media, product development, sales, insights & analytics, and consumer services, to ensure a seamless and consistent consumer experience across all touchpoints and provide guidance and support to these teams to align their efforts with the consumer experience plans.

Requirements

  • Digital marketing and CRM background
  • Curiosity and collaborative mindset to work within a matrix organization and international environment
  • Strong results-driven attitude with data analytical abilities to drive decisions
  • Problem-solving and project management
  • Strong learning and mental agility
  • Strong relationship management and communication skills
  • Trustworthy approach
  • Open, honest, and transparent attitude
  • Courage to speak up and passion for the job

About Us

Nestlé Sa is the largest food and beverage company, with 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity, and respect for our future. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions, and geographies, working with diverse teams and cultures.



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