Dealer Marketing Manager
3 settimane fa
About the department: The Marketing Department within BYD Italy is responsible for developing and implementing tailored marketing strategies specific to Italy. The department creates and deploys comprehensive plans that resonate with the target audience. Our team works collaboratively to optimise brand visibility, increase market share, and drive business growth within Italian Market. We work closely with colleagues within the European marketing team and also colleagues within BYD HQ in China.
AsDealer Marketing Manageyou will: Play an important role in the support of the marketing activities for the Italian market with aparticular emphasis on Dealer marketing support. As a key member within the marketing team, this role will be the interface between marketing, BYD Regional Sales Team and the dealer network. This will be in the form of:
- Provision of creative assets
- Brand guidelines
- Communication of BYD National planning
- Coordination of Dealer marketing plan definition, sign-off and validation (in conjunction withRegional Sales Manager & Marketing Manager Italy).
- Local events support Key objectives and responsibilities: Creation and maintenance of creative assets for dealer network. Coordination of dealer marketing programs /Template provision /Budget management. Support Regional Managers with marketing advice and guidance for dealers. Ensure effective communication of national marketing plans to dealer network. Key results: Validation and management of quarterly marketing plans for each BYD Dealership. Deployment of local marketing plans in conjunction with dealers. Events per dealer. Leads generation. Sales per dealer. Your profile: University Degree in Marketing, Sales, or commercial disciplines. Marketing experience and knowledge of a broad mix of marketing channels Automotive experience preferred, but not mandatory Excellent Microsoft Office skills. Customer-oriented mindset. Excellent communication and interpersonal skills. Able to prioritize and work proactively with efficient time management skills. Resilient and open-minded. Results oriented. Ability to work to deadlines, hands-on approach, motivated to get results. Connected with our Mission and a more sustainable Future. We offer: Performance and experience-based competitive remuneration.Department & company-wide teambuilding events.An exciting opportunity to be part of the European transition to Zero Emissions transportation and de-carbonization of the economy.Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team BYD is a leading, high-tech multinational company, based in Shenzhen, China. It operates in four core fields of IT, automotive, new energy, and rail transit and employs over 600,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.
BYD Europe BV located in Hoofddorp, Netherlands is the marketing and sales HQ of BYD Co., Ltd based in Shenzhen, China. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.
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Dealer Marketing Manager
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