Product Marketing B2B
5 giorni fa
Job Description: Location: Fully remote, EU timezone (CET +/- 2hours)Start date: ASAPLanguages: English is mandatory; French is a plusOur client: Cloud Computing / Distributed Systems / AI - European Saas Key Responsibilities: Product Messaging and Content Creation:
Develop compelling content that effectively communicates our solutions' value proposition and technical advantages. Examples include website content, materials targeted toward developers and targeted toward key decision makers (IT).Design and maintain a robust 'battle card' to equip sales and technical teams with essential information, responses, and tactics for potential customer inquiries. Customer Understanding and Market Intelligence:
Understand customers needs and pain points through research and customers interviews to generate insights that guide product development and marketing strategiesResearch and share relevant industry trends, competitor updatesCollaborate with the product team to ensure marketing strategies align with product enhancements and launches. Stakeholder Collaboration:
Work closely with sales, technical, and product teams to ensure consistent messaging and positioning across all channels.
Support the training of internal teams on the product's unique selling points, advantages, and potential applications. Community and brand building:
Own social media channels (content & engagement) to address B2B audiences
Required Qualifications: 8-10 years of experience in product marketing in the tech or software industry -- storage and cloud computing background is a plus.
Exceptional ability to create and articulate value propositions, messaging, and product and brand positioning as compelling stories that engage target audiences.
Strong written and verbal communication skills in English (native or native-like) and, ideally, other European languages.
Experience with content creation tools and platforms - use of relevant genAI in this area.
Preferred Qualifications: Experience marketing b2b SaaS products
Eye for beauty and very appealing designs
Web/mobile content development & related SEO
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