Content Specialist

1 settimana fa

Milano, Lombardia, Italia Lewis A tempo pieno

**Purpose of the role**
The content specialist is responsible for the content planning and creation of integrated campaigns.
As a creative editor, a content specialist will thrive on successfully developing content ideas that are in line with key messages of our clients and creating that content in such a way that it can be used for owned, earned, paid or shared media.
Key responsibilities and tasks
- Content_
- Drafts a broad range of written materials; primarily thought leadership content such as blog posts, opinion pieces, whitepapers and case studies.
But also: media alerts, press releases and interview pitches, ensuring a consistent level of high-quality content
- Reviews content written by colleagues and gives constructive feedback
- Understands and develops knowledge around how to find a good news angle or hook
- Takes a developmental approach to improving writing ability, adapting and refining style to suit the needs of the client
- Client_ _Management_
- Understands client's business goals, and translates their needs into deliverables and actions
- Identifies creative opportunities within existing accounts, and approaches problems from different perspectives
- Participates in client events to gather information for upcoming content projects if needed
- Is responsible for managing content calendars of retainer campaigns
- Offers thoughtful advice and recommendations to clients and team regarding content strategy, tactics and writing style
- Maintains assigned relationships with clients, establishing self and LEWIS as an invaluable long-term partner for marketing and communications services
- Manages communication with select clients and ensures deadlines and service agreements are met consistently
- Team_ _working_ _and_ _development_
- Supports account servicing teams with additional content creation support, if needed
- Works cross-functionally with other teams to develop impactful and cohesive content for each client online and in traditional media outlets
- Participates in team meetings to ensure polished content is delivered in a timely manner and helps the team generate fresh ideas during brainstorming discussions
- New business_
- Work with teams on developing editorial and content strategies for new business proposals
- Participating in new business meetings to pitch content services and work with
perspective new clients to develop content ideas and strategies
- General_
- Regularly attends LEWIS training sessions to enhance skills and develop knowledge
- Day-to-day, ad hoc and project administrative duties
About you
- Relevant experience of working in a B2B, corporate, consumer or digital communications agency environment
- Attention to detail
- Fluent in English
- Creative thinking
- Understanding of client business issues and requirements
- Understanding of market research and analysis
- Ability to delegate effectively
- Calmness under pressure and ability to achieve tight deadlines
- Ability to interact with confidence at board-level with clients
- Proven ability to keep abreast of current affairs and relate them to client situations
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**_
This job description is not intended to be an exhaustive list of the responsibilities for this role.
Other responsibilities may be added from time to time._**
- LEWIS is an Equal Opportunity Employer.
We are committed to creating and fostering an environment focused on equality, empowerment and respect.
We strive to create an inclusive workplace that supports and celebrates our diversity.
We continue to invest in our efforts to ensure that LEWIS is a _place where_

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