Head Of Reserve, Italy

Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has a relevant role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value.
About the role Are you our new Head of Luxury brands for Italy?
Do you have passion for luxury world, on trade environment and you are balancing easily between strategy and execution?
Are you an inspirational leader and people manager?
We are looking for you
Italy has been identified as a growth market at global level, in particularly for the potential of luxury business, and we are looking for the Head of the Reserve portfolio. You will lead the Reserve (Luxury portfolio) commercial strategy for Italy across all the channels , growing the business in a balanced way , ensuring the right focus, strategy, plan and implementation to grow double digit in line with Italian ambition toward F27.
You will be responsible for leading the sell out team looking after the TOP TIERS accounts across Italy ensuring our Reserve brands shine and build a halo effect across the rest of the country.
Main Responsibilities: Full Italy Reserve P&LLead commercial strategy for Reserve in Italy ( not only Trend leading accounts)Work with Head of Channels to define commercial policy, for Reserve brands ensuring right channel balance and strategy focusCo-lead promo plan across channels for Reserve brands with RGM and HOR SE across all channelsResponsible for TLA channel, Gold and Silver outletsLead a sell out team looking after TLA, Gold and Silver outlets thru 19 people (RAE and AE ) and 6 Field specialist CPMBe point of reference for Reserve in ItalyWork in partnership with Reserve customer marketing team, TLA, WHS, C&C and Off trade customer marketing teams to ensure right plan for Reserve brands Work in Partnership with SE Head of Reserve to ensure SE and Global luxury strategy is implemented with Italian lensTo be successful in this role you will need: Develop the strategy and executional plans, including:Commercial strategy for ReserveCommercial planningContact and coverage Commercial investmentBusiness forecastingClient and customer plansUnderstand and drive commercial business opportunities, including:Channel dynamicsClient understanding and adaptationSegmentation and prioritisationUnderstanding of full market, region and industryDrive the performance of the team, including:Continued mentoring for performance and developmentReview of important business metricsOwn financial performance of team and areaEnsure compliance and business integrity are part of team cultureActivation and end to end execution of activation plans for on trade channelCategory managementSophisticated customer and client negotiationsManagement of commercial relationshipsMeasurement & evaluation, including:Promotional efficiency & evaluationData, analytics & interpretation – shifting insights to actionTop functional capabilities for this role:Highly connected with the luxury environmentDeep understanding of what is important to customers and use this insight to drive the creation and execution of a clear and powerful commercial planHas their finger on the pulse of what is happening on the ground: has brilliant relationships with key influencers in the industryCategory Knowledge across Spirits and TBA ( Total Beverage Alcohol) with experience in process, ingredients & provenanceSkilled in developing customer and partner dedication, negotiating for win-win outcomesOperates proactively – and where vital reactively - to beat competitors.Lead Coaches and is a role model for the Reserve team to encourage them and help them outperform for brilliant executionUnderstanding of where and how to target trade investment to improve ROI whilst delivering for our customersAbout you Crucial experience required:
Significant commercial experience, specifically in Luxury (previous luxury hospitality expertise is a plus)Deep understanding of and passion for consumers, shoppers and categoriesHighly commercially aware, creative and astute with strong financial and analytical skillsSuccessful management of senior collaborators at all levels, resulting in strong and positive outcomesOutstanding strategic relationship manager with ability to plan strategically with customers and link strategy into implementationPeople managers experience of broad teamAble to coach both functional and leadership capability development in commercial leaders.Fluent in English and ItalianWorking with us Flexibility This is key to success in our business and many of our staff work flexibly in many different ways, including part-time and compressed hours. Please talk to us about what flexibility means to you and don't let anything stop you from applying.
Diversity statement Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the outstanding contribution each person brings.
Worker Type : Worker Type : Primary Location: Primary Location: Additional Locations : Job Posting Start Date : Job Posting Start Date : About UsWith over 200 brands sold in more than 180 countries, we're the world's leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we're building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you'll collaborate with talented people from all corners of the world. Together, you'll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you'll be empowered to be you. Just bring your ambition, curiosity and ideas, and we'll celebrate your work and help you reach your fullest potential.
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