Marketing & Communication Manager

3 settimane fa

Milano, Lombardia, Italia Iqvia A tempo pieno

Our customers are pharmaceutical and consumer health companies, medical device manufacturers, distributors, payers, government agencies and the financial community.
We are currently looking for a **Marketing & Communication Manager**
**This role will be responsible to lead all the internal and external activities in relation with Marketing & Communication with the aim to develop the company communication strategy in Italy**.
Main accountabilities:
- Ensure successful positioning of IQVIA brand, its products, and services to both existing clients and new audiences and/or prospects
- Develop appropriate positioning and messaging to promote IQVIA and its services, ensuring external communications messages and campaigns are consistent across all mediums and for different departments of the organization
- Working within a highly matrixed organization, develop and manage comprehensive, cohesive and measurable marketing plans for the assigned business units, linking to other business units as required.
- Lead all the communications and edit contents with the support of other team members and external providers, orchestrating overall IQVIA Italia communications
- Manage IQVIA Media Relations working with media outlets to support publish company contents
- Be responsible for IQVIA Italy social media accounts and report social media performance on a recurring basis
- Leveraging IQVIA contents plan, develop and share original contents through IQVIA Italy social accounts (LinkedIn, Twitter)
- Lead the organization of IQVIA events in Italy
- Deal with external agencies and appropriate internal functional groups to execute agreed-upon plan/program.
- Manage Marketing and Comms Budget, allocate costs and keep track of available resources to cover marketing plan needs
- Coordinate the local effort to support EMEA and Global Marcomms initiatives
- Support the collaboration between countries, business leaders, other corporate functional teams and Global Marketing Strategic Leads Support
- Corporate Social Responsibility: you will be responsible for helping to develop initiatives relating to the Company's ethical, sustainable and environmental responsibilities, ensuring a positive impact on local communities and the environment, raising awareness of IQVIA social responsibility commitments
Desired Skills & Qualifications
- MSc degree in Economics, Communications and Marketing
- ** At least 6+ years' experience in media agencies or Marketing & Communication department in B2B context**:
- ** Proficiency both in English and Italian**:
- ** Pharmaceutical/Healthcare** industry experience/knowledge is a plus**:
- Excellent writing skills
- Proven knowledge of digital channels and social media platforms
- Excellent Project management skills
- Excellent execution skills, consistently meeting deadlines
- Strong Microsoft Office skills
- Excellent interpersonal and relationship-building skills in order to work with marketing and business-related departments
- Pharmaceutical experience/knowledge helpful
- Ability to work within cross-functional teams
- Ability to establish and maintain effective working relationships with coworkers, managers and clients
Location: Milan
**What we offer**:
- ** Career Development opportunities**: at IQVIA, the company that can be defined as the University of Healthcare, we are committed to hiring exceptional talent and helping employees reach their professional goals through Internal Job Opportunities, structured Performance Management and Enablement processes, Mentoring program, Diversity&Inclusion initiatives and much more
- ** Flexibility**: You have flexible working conditions, we trust our employees and we believe that we can perform our job also in a smart/agile way, but you can rely also on a modern and sustainable office (LEED Platinum certified)
where you can meet other colleagues, collaborate, innovate and having also fun
- ** Unparalleled opportunity to play an active role in helping create a healthier world.
** Our work is important.
It's challenging.
Improving human health requires brave thinkers who are willing to explore new ideas, build on successes, and learn from mistakes.
We are a diverse, global team that shares a passion for collaboration and solving complex problems.
Together, we help customers drive healthcare forward.
**Join IQVIA and see where your skills can take you.

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