Content And Bid Marketing
4 giorni fa
A Joint Venture between Thales (67%) and Leonardo (33%), Thales Alenia Space is a global space manufacturer delivering, for more than 40 years, high-tech solutions for telecommunications, navigation, Earth Observation, environmental management, exploration, science and orbital infrastructures. Thanks to our diversity of skills, talents and cultures, our customers (governments, institutions, space agencies, telecommunications operators), therefore have Space to Connect, Secure & Defend, Observe & Protect, Explore, Travel & Navigate.In Martketing & Sales group we are looking for a Content and Bid Marketing Senior Specialist.She/He is responsible of delivering Digital Marketing contributions and efforts to Campaigns and Customer Engagement from a Segment, Product and Account perspective, in support of faster sales, upsell and cross sellMAIN MISSIONS & RESPONSIBILITIESCUSTOMER INTELLIGENCEExecute research and analysis – leveraging marketing data analytics – to better understand customers' "digital behaviors" and triggers for effective customer engagement and campaign.Segment contacts data base based on persona analysis to reach the campaigns' objectives.Contribute to the definition of the Customer's journey map – backed with data – to determine what digital channels drive various campaigns or customer engagement objectives and ultimately enable sales.SALES ENABLEMENTExecute plan content development partnering with the relevant Marketing & Communications teams, in support of campaigns and customer engagement objectives to enable sales.Contribute to the efforts of building and continuously improving content enabling sales (white papers, videos, etc.) based on data-driven content performance monitoring.Support the implementation of digital customer engagement media (Webinars, Digital Experience, Digital Show Rooms, etc.).Contribute to Sales Enablement practices in terms of content effectiveness tracking and Marketing & Sales platform adoption to maximize ROI.CAMPAIGNSParticipate to the design of Integrated Campaign initiatives supporting the business objectives partnering with Comms & Marketing (e.g. "Segment Marketing", "Account Marketing" and PLMs) stakeholders.Manage digital marketing measurement methodology and KPIs in support of campaigns results tracking.Manage the traffic acquisition strategy across all digital channels in partnership with Communications.Support Marketing teams (Product, Segment and Account) in implementing and programming campaigns with Digital Marketing approaches and actions (lead generation, lead scoring, lead nurturing).Monitor leads transformation with Sales teams towards the Marketing & Sales Funnel management.Analyze digital marketing contribution to campaigns' results from "Account", "Product" and/or "Segment" in terms of ROI and success criteria to optimize digital marketing investments and efforts.AGILE MARKETINGSupport the deployment of new methodologies and technics (persona-based targeting and content. generation, A/B testing, growth hacking…),Execute digital marketing approaches and technics to guide and accelerate growth hacking in support of new business models development and success.DECISIONS OWNED / KEY DELIVERABLESCampaign delivery based on DigitalMarketing planning's section for Digital Customer EngagementKEY INTERACTIONSMarketing & Sales Teams in GBU/BLs, Countries and AccountsCommunicationsDigital FactorySKILLS REQUIREDCUSTOMER INTELLIGENCEUnderstand the current marketing trends.Strong knowledge on: Persona definition, Customer Journey mapping, Marketing Data Analytics, SEO, SEM and Customer Personal Data management (GDPR)SALES ENABLEMENTStrong knowledge on: Sales enablement content creation, sales enablement content performance, sales readiness management and sales enablement platform managementCAMPAIGNSStrong knowledge on: Marketing & Sales Funnel management, Campaigns design tactics and execution (product-based, Segment-based, Account-based), Marketing & Sales interface (Inside Sales interactions) and Marketing Automation platforms to manage campaign programming and track leads generationAGILE MARKETINGStrong knowledge on: Growth Hacking technics and Funnel management, A/B Testing approaches, Scrum Marketing and Learn Marketing.EXPERIENCES REQUIREDExcellent Project management skills and relationship building skills across various teamsHigh level of proficiency to use and leverage a Marketing Stack,High level of proficiency with reporting/BI tools and methodsDemonstrated ability to prioritize, meet deadlines, and adapt course of actionAbility to manage multiple campaigns running at the same timeExcellent writing skills, communication skills, partner relationship skills, and teamwork skills.KPIsCampaigns KPIs (lead generation, opportunities, revenue…)Performance towards the Marketing & Sales Funnel (MCL, MQL, SAL, etc.)L, etc.)At Thales Alenia Space we provide CAREERS and not only jobs. With Thales Alenia Space employing around 8,900 employees in 10 countries with 17 sites in Europe and a plant in the US, our mobility policy enables employees each year to develop their careers at home and abroad. Thales Alenia Space sees space as a new horizon, helping to build a better, more sustainable life on Earth #SpaceForLife. Great journeys start here, apply nowSummaryLocation: Roma DSPType: Full time
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BID Manager
4 settimane fa
Tivoli, Italia ALSTOM A tempo pienoReq ID:432946Leading societies to a low carbon future, Alstom develops and markets mobility solutions that provide the sustainable foundations for the future of transportation. Our product portfolio ranges from high-speed trains, metros, monorail, and trams to integrated systems, customised services, infrastructure, signalling and digital mobility solutions....
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BID Manager
4 settimane fa
Tivoli, Italia ALSTOM A tempo pienoReq ID:432946Leading societies to a low carbon future, Alstom develops and markets mobility solutions that provide the sustainable foundations for the future of transportation. Our product portfolio ranges from high-speed trains, metros, monorail, and trams to integrated systems, customised services, infrastructure, signalling and digital mobility solutions....
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Interfit Marketing Advisor
1 settimana fa
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Urban Turnkey Bid Technical Manager
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Salesforce Marketing Cloud| Manager
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Salesforce Marketing Cloud| Manager
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Salesforce Marketing Cloud| Manager
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Salesforce Marketing Cloud| Manager
1 settimana fa
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Salesforce Marketing Cloud| Manager
4 giorni fa
Tivoli, Italia Lutech A tempo pienoDescrizione aziendaTHE DIGITAL EVOLUTION COMPANY OF TODAY AND TOMORROWProgettiamo soluzioni end-to-end per la Digital Evolution gestendone ogni area, grazie alle nostre sei anime tecnologiche: LutechConsulting, LutechSolutions, LutechDigital, LutechCybersecurity, LutechServices e LutechCloud.Siamo motivati da una passione inesauribile per l'innovazione e una...
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Product Management
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Tivoli, Italia IGT A tempo pienoIGT (NYSE:IGT) is a global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Lotteries and Gaming Machines to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and...
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Product Management
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Martech Solutions Architect
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Turnkey Project Engineering Manager
1 settimana fa
Tivoli, Lazio, Italia ALSTOM A tempo pienoReq ID:442568Leading societies to a low carbon future, Alstom develops and markets mobility solutions that provide the sustainable foundations for the future of transportation. Our product portfolio ranges from high-speed trains, metros, monorail, and trams to integrated systems, customised services, infrastructure, signalling and digital mobility solutions....
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Turnkey Project Engineering Manager
4 settimane fa
Tivoli, Italia ALSTOM A tempo pienoReq ID:442568Leading societies to a low carbon future, Alstom develops and markets mobility solutions that provide the sustainable foundations for the future of transportation. Our product portfolio ranges from high-speed trains, metros, monorail, and trams to integrated systems, customised services, infrastructure, signalling and digital mobility solutions....
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Turnkey Project Engineering Manager
4 settimane fa
Tivoli, Italia ALSTOM A tempo pienoReq ID:442568Leading societies to a low carbon future, Alstom develops and markets mobility solutions that provide the sustainable foundations for the future of transportation. Our product portfolio ranges from high-speed trains, metros, monorail, and trams to integrated systems, customised services, infrastructure, signalling and digital mobility solutions....
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Signaling Project/ Program Configuration
4 settimane fa
Tivoli, Italia ALSTOM A tempo pienoReq ID:309663Leading societies to a low carbon future, Alstom develops and markets mobility solutions that provide the sustainable foundations for the future of transportation. Our product portfolio ranges from high-speed trains, metros, monorail, and trams to integrated systems, customised services, infrastructure, signalling and digital mobility solutions....
