Growth Marketing Lead

2 settimane fa

Lazio, Italia Unobravo Srl A tempo pieno

Leading the way in digital mental healthcare , Unobravo stands as a trusted and empathetic ally in people's lives , caring for their mental health and supporting their personal growth. From the very beginning, our daily mission has been to revolutionize society's perception of mental health by breaking down the stigma surrounding it.
At the core of Unobravo's success is our exceptional team , committed to providing accessible, high-level care anytime, anywhere . With more than 2 million therapy sessions , we have positively impacted countless lives, promoting psychological well-being and helping individuals overcome life's challenges .
As part of our marketing growth strategy , we are seeking a highly skilled Marketing person to join our Marketing team, with the purpose of growing Unobravo in Italy in a fast and sustainable way. You will lead the local Marketing activities focused on our B 2C Patients target to lead the go to market strategies, consolidate the brand and drive business growth. The role will report to the Head of Marketing Italy.

AS AMARKETING MANAGERPATIENTS FOT ITALYYOU WILL:
Execute but also support with the definition of growth strategy for the Italian market in order to exceed Patient and Therapist growth targets in line with LTV/CAC ratio needs.
Ensure adequate understanding of IT supply / demand balance, ensuring manage in a balanced manner Patient demand with Therapists supply.
Own the Growth performance monitoring and lead meetings in order to provide a clear understanding of the market performance vs set targets, understand blockers and agree on actions. Feedback to Leadership is also required.
Cross-Functional Coordination of central and local teams to address operational needs, align strategies, and leverage resources effectively.
Drive the implementation of strategic as well as operational initiatives to accelerate market growth and penetration, such as localized marketing campaigns.
Collaborate with channel owners for effective budget deployment / shifts across channels in order to maximize growth and exceeds performance targets.
Attribution and Reporting: Working with the central data team to ensure accurate tracking and attribution methodologies are in place to measure the impact of marketing initiatives and provide actionable insights for optimization.
Drive key pieces of discovery and analysis (in collaboration with Data and other departments) to testing and implementation with marketing teams.
Collaborate with Local teams (Supply Acquisition, Customer success) and Central teams (Product, Data) to get insights, identify opportunities to ensure growth and drive efficiency.
? YOU WILL BE THE PERFECT FIT IF YOU HAVE:
Minimum 4+ years experience in a similar role.
Strong understanding of marketing channels, from top (branding) to bottom funnel (performance).
Solid expertise in managing online brand and drive growth across multiple communication channels.
Hands-on attitude, a lot needs to be created from the ground up, builder mindset.
Analytical mindset and ability to interpret data and translate insights into actionable strategies.

Good communication and collaboration skills to work effectively with cross-functional teams and capacity to work well on matrix-reporting organizations.
Ability to adapt to a fast-paced, ever-changing environment and manage multiple projects simultaneously.
Ideally, you have experience or are highly familiar with marketplace-like ecosystems, where growth on the demand and supply sides is well managed and balanced.
WHAT WE OFFER:
Remote-Working at the Top
Join a team that embraces the future of work and takes the well-being of its people seriously. We support a healthy work-life balance with a smart approach that allows you to work from anywhere that suits your lifestyle and choices.
Coworking Meetings
Break free from the ordinary and push all boundaries Unobravo has dedicated a special budget to encourage global teamwork, in order to enable employees and collaborators to meet in coworking spaces in many many cities around the world.
Ticket Restaurant
Take advantage of €8 per working day with our Ticket Restaurant benefit. Satisfy your taste buds and explore culinary adventures every day
Business Growth on the Horizon
Step into a work environment that's in constant motion, always growing, and ever-evolving. Be part of a company that's on the rise
? Online Yoga and Fitness Fun
We're invested in your physical and mental wellness. Join our free online yoga and fitness classes to stay in shape and find your zen.
? Discounts on Psychotherapy Sessions
Your mental health is a top priority at Unobravo Enjoy discounts dedicated only to our employees on psychotherapy sessions with our professionals to get the support you need.
Team Building and Epic Events
Get ready for extraordinary adventures Dive into thrilling team-building activities and attend our fabulous corporate events and nationwide aperitivo parties that will keep you buzzing with excitement
Company Conventions and Valuable Partnerships
Discover a world of incredible opportunities and exclusive benefits through our B2B conventions and partnerships. Your gateway to extraordinary advantages
Expand your Mind and Linguistic Repertoire
Make your way through our training and language courses, it's the perfect time to unleash your curiosity and give yourself a gift of personal growth. We have a world of opportunities and a secret language for success in store for you
Birthday Off
Celebrating the passing of time is also fun at Unobravo In fact, all employees can enjoy a day off spendable month of your birthday.
New Parenthood Perks
Embarking on the journey of parenthood with us comes with special privileges Following the arrival of your little one, we contribute an additional 500 Euros to our welfare platform in the month that follows, celebrating the joy of new life.
Sleep Consulting: Online Seminars on Infant Sleep
Dive into the exclusive seminars that we offer, providing a distinctive chance to enhance the sleep quality of your precious little angels.
Are you ready to make a difference with us ?
At Unobravo, we strive every day to create an inclusive work environment based on deep mutual respect and equal opportunity. Our mission, our deepest purpose, is to ensure that each person, with their individual qualities, is recognized and valued. We want to promote the well-being of everyone who is part of our reality.
We know that everyone brings with them a unique set of experiences, skills and challenges. For this very reason, even if you may not have all of the technical skills required, if your work history does not seem perfectly aligned with what we seek, or if you belong to protected categories, we sincerely ask that you still consider the opportunity.

#J-18808-Ljbffr

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