Client Journey Associate Manager

4 giorni fa

Milano, Italia Versace A tempo pieno

GV-Milan HQ
Country: Italy
City: Milano, piazza Luigi Einaudi, 4
Contract Type: Regular
Department: Marketing & Communications
Experience Required: 5 years
Mode: Hybrid
Versace is one of the most recognizable names in the world.
The luxury House immediately became a leader in fashion and culture following its founding in 1978 by Gianni Versace, and it continues to lead with purpose under the creative vision of Donatella Versace.

Your Opportunity: Our Client Journey Associate Manager is the voice of our customers inside Versace and helps us, using our data and insights, to improve our retention and acquisition of customers.
This role is part of a creative marketing team.

Your Contribution: Executes & manages our Customer Relationship Management plan including: email marketing, audience targeting, and customer journey planning & updates.
Omni-channel customer journey design and development: translates business objectives into tactical customer journeys.
Omnichannel customer journey orchestration: manages the building of customer journeys at platform level in partnership with data scientists and IT teams (design, develop, test, and deploy).
Maintains the existing library of customer journeys and updates based on insights.
Customer acquisition: in partnership with Customer Insights executive, identify right audiences and plan budget accordingly.
Support managing the budget of our CRM, retention, and acquisition initiatives (excluding Clienteling).
Customer retention: analyze customer retention data and devise ways to re-engage lapsed customers and engage loyal and new customers with the goal of driving repeat purchase across all channels.
Your Skills: Significant experience of CRM, retention, website optimization, and/or UX within an E-commerce and Direct to Consumer environment.
Experience with Emarsys or Salesforce will be a plus.
Deep expertise in data analysis and reporting (Google Analytics, Power BI).
Customer Journey Mapping knowledge.
Advanced skills in developing insights from data and building executional plans to act on insights.
Experience of managing external supplier relationships.
Up for moving quickly and trying new ways of working to adapt to market or business changes.
Diversity and inclusion are integral to Versace's DNA.
We promote an inclusive environment where employees and customers from diverse backgrounds are welcomed, valued, and celebrated.
We take pride in our commitment to diversity, equality, and inclusion, and will continue to uphold these principles wherever we do business.
Our doors are open to all.

WE ARE AN EQUAL OPPORTUNITY EMPLOYER M/D/F.

—
At Capri, we are all responsible for creating a diverse and inclusive workplace.
We try to inspire change and growth within each other and believe success is a result that comes from our differences.
Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.
M/D/F/V
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