Brand Manager Pediatric Care

1 mese fa

Lazio, Italia Nestlé Sa A tempo pieno

Position Snapshot Fixed-Term contract (12 months), maternity cover Scientific degree, preferably with a Master in Marketing At least 1 year of experience in Marketing Fluent Italian and English Nestlé welcomes people with disabilities Position Summary Support senior BM in building and activating strong brands in the Pediatric Care & Oncology category, bringing passion and entrepreneurial approach aimed at achieving strong business results (Market Share, Organic Growth and Profitability).
Key Responsibilities Develops a deep understanding of category dynamics and of the main stakeholders' needs and behaviors (medical, consumers and customers) to gather all opportunities on the Brand.
Together with the Senior Brand Manager he/she: Develop digital communication to HCPs, Dieticians and Patients Associations; defines the priorities for medical detailing and develop and execute materials to support Medical Field Force (e.g.
folder, visual, gadgets) monitors activities in coherence with the marketing plan.
Leads I&R projects, from generation to product launch and post-launch evaluation, involving all relevant stakeholders, business functions and tools (e.g.
Content Hub, I2L).
Leads the development and execution of strong and functionally-aligned brand plan with high integration of Medical Team, Digital and Trade Marketing (3 channels: Hospital, Pharmacies and E-commerce).
Tracks and monitors category performance, with focus on competitors' activities.
Owner of the budget: tracking PFME and reporting expenses.
Connects with international R&D Teams and factories for new launches and maintenance of actual SKUs.
Works in partnership with communication and graphic agencies to ensure coherent brand communication on materials for all the stakeholders (medical, customers, consumers).
What will make you successful Scientific degree, preferably with a Master in Mktg.
At least 1 year of experience in Marketing.
Fluent in English and Italian.
Passion for the specific category and market context.
Strong learning agility.
Proven attitude to cross-functional teamwork.
Very good knowledge of Microsoft Office.
Good communication skills and capabilities to deal with different public environment.
Who We Are, What We Believe In We are Nestlé.
We are the Good food, Good life company.
Good food, Good life is our promise, it is a daily commitment.
It is only thanks to our people that we can make a difference and realize this belief: we call them Good People .
At Nestlé, we believe that recognition, inclusion and valorization of diversity can make us grow both as individuals and as a company.
This is why we promote a work environment, a business culture and a leadership model that guarantee equal opportunities for everyone and at all organizational levels.
We believe diversity is a winning factor and we always encourage our people to share ideas and collaborate.
Here at Nestlé you will also be able to be part of the Emotional Communities , groups of colleagues of different functions and seniorities who come together with the aim of spreading a corporate culture that allows everyone to freely express their passions and identities.
LGBT +, Gender Balance, Young, Disability, Volunteering, Green, Multiculturalism are just some of the communities that you can be part of.
Diversity is a fact, inclusion is a choice and we have chosen to be inclusive.
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  • Brand Manager Pediatric Care

    1 mese fa

    Lazio, Italia Nestlé Sa A tempo pieno

    Brand Manager Pediatric Care & Oncology - Fixed Term Contract Position Snapshot Fixed-Term contract (12 months), maternity cover Scientific degree (mandatory), preferably with a Master in Marketing At least 1 year of experience in Marketing Fluent Italian and English Nestlé welcomes people with disabilities Position Summary Support senior BM in building and...

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