Product Portfolio Specialist

2 mesi fa

Milano, Italia Sysmex Europe Gmbh A tempo pieno

We're looking for a Product Portfolio Specialist (PPS) in Hematology to help us boost the company to the next level. We want you to be tenacious and results-oriented. You're hard-working, motivated to make a big impact, and you persevere until the job is done.
With initiative and a growth mindset, you often come up with ingenious ways to reach your goals. In addition, you're constantly analyzing the market to implement new ideas and opportunities.
As an expert professional in your area, you will execute the Hematology marketing plan in the assigned territory and be the subject matter expert (SME) throughout the sales process:
Strengthen relationships with KOL leaders and important decision-makers in the assigned territories;Translate Sysmex strategy and marketing plan into field initiatives and activities;Be an active part of the sales process for public tenders and complex RfP, performing product presentations and solution selling;Drive an increase of market share in the assigned territories and expand Sysmex's share of wallet on its Lighthouse accounts.In this role you will:Lead all marketing activities in the assigned territory, in alignment with Sysmex strategy and marketing plan;
Be responsible for achieving the expected ROI of marketing initiatives;
Together with the sales team, be responsible for achieving all sales objectives and key commercial metrics;
Have an in-depth knowledge of Sysmex solutions, their value proposition, impact on customer operations, and key differentiators with competitors;
Be able to articulate and discuss scientific and clinical value with laboratory stakeholders and physicians;
Perform classroom and on-the-job training for the sales team to drive sales excellence;
Gain valuable insights on market, competition, and customer evolution to improve marketing strategy and objection handling;
Prepare analysis of market trends, competitive presence, and strategy in the market;
Identify sales opportunities and develop tailored solutions together with sales, application, and service teams;
Apply value selling methodologies by understanding needs and critical success factors, showing the benefits of solutions for each stakeholder;
Lead the preparation of technical documentation for public tenders and post-award analysis of prices and competitive materials;
Provide information to the legal team in case of tenders-related lawsuits;
Support all activities related to product lifecycle management;
Participate in events and congresses, both at local and national levels;
Maintain effective internal relationships by engaging with relevant individuals and functions and mobilizing the right resources to drive commercial success;
Trace the sales process and activities by maintaining updated information on the CRM system, including pipeline progress, areas of risk and opportunity, and follow-up of action plans;
This role requires the employee to be able to visit clinical laboratories and departments.
Job requirementsDegree in Medical Sciences or equivalent; PhD is a plus.
Business Management qualification would be a plus.
Proficient with MS Office (PowerPoint, Excel, Word).
General professional experience: 3-5 years of cumulative experience in the IVD industry in commercial functions (sales, marketing, or application support).
Hands-on experience in the field is a plus.
Professional experience for the position: Scientific and product knowledge (expert) in Hematology.
Previous experience in sales is a strong plus.
Excellent oral and written communication skills, including making impactful presentations.
Solution selling.
What's in it for you?One of our biggest goals as a company is the health and well-being of our employees. And so, we offer the following: Mobile workingFlexible time and work-life balanceTicket restaurantCanteenCampus training platform for the growth of your knowledge and skills
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