Product Portfolio Manager
4 settimane fa
The Product Manager will be responsible for managing the portfolio of PI products to maximize growth and profitability on the assigned market, according to regional marketing targets and guidelines.
Main Responsibilities- Develop and complete a fact-based country marketing plan for relevant product portfolio including marketing communications strategies and activities, in line with the regional marketing strategy.
- Develop and maintain expert market knowledge in terms of quantitative data (e.g. market data, market trends, competitor pricing) and qualitative data (e.g. customer needs, competitor activities, plans, technologies, and applications); recommending suitable actions to improve opportunities and minimize potential threats to the business.
- Develop segment-based messaging for assigned portfolio and activate it with the Field Sales team.
- Develop promotional material/marketing collateral and tools which will deliver key messages, positioning, and reflect brand essence.
- Support the Field Sales team with product information and drive product portfolio training initiatives as appropriate.
- Master's or equivalent experience in marketing or business administration is a plus.
- Experience in a commercial/marketing role in Pharmaceutical and Medical-Device hospital market (Sales experience required).
- Fluency in Italian and English is a must.
A career at BD means being part of a team that values your opinions and contributions and that empowers you to bring your authentic self to work. You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture.
Our Total Rewards program — which includes competitive pay, benefits, continuous learning, recognition, career growth, and life balance components — is designed to support the varying needs of our diverse and global associates.
Becton, Dickinson and Company is an Equal Opportunity Employer.
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