Field Marketing

3 settimane fa

Vimercate, Italia Haier Europe A tempo pieno

Job Posting Title
Field Marketing & Training Specialist Italy - Temporary
The challenge
An exciting opportunity has arisen to contribute to Haier Europe. The Company is on a journey to achieve ambitious business growth and leadership objectives in the region, and we need someone who is passionate, proactive, self-driven and motivated to join a team of open-minded individuals.
We are looking for an individual who demonstrates the core values of the Haier's attitude: entrepreneurship and innovation, zero distance to consumers and IoT & Ecosystem thinking. A true change agent with an agile approach thriving for idea contamination and with a hyper-collaborative approach that breaks silos and creates an open ecosystem.
What you will do
The resource supports Field Marketing and Training Manager in:
- preparation and carrying out of product training activities on product for Italian market
- management of projects on field: Promoter and Brand Ambassador
In particular:
- Collaborate with Product/Communication Marketing for preparation of product training material and updating on new launches and promotions;
- Collaborate with Sales Sell In to identify customers on which implement the training activity;
- Support in the planning and implementation of classroom and local training sessions (on and offline) about all the group's products and brands, both to retail and traditional channels;
- Support the training on product for internal teams: Sales Sell In and Sell Out, Marketing, Brand Ambassador and Promoter;
- Support the coordination with external agencies for various Field Marketing projects;
- Monitor the progress, results and KPIs of the Promoter project on the specific dashboard to evaluate any panel redefinition actions;
- Weekly update of promoter principals;
- Monitor the availability of POP materials to Brand Ambassadors for a maximum efficiency in the shop;
- Support in presentations for Sell Out team meetings with Regional Account Managers, Brand Ambassadors and Promoters
What you need to succeed
Must have- Availability for national business travels- Knowledge of MS Office suite (Excel, Power Point, Word)
- Education:_ Degree in Economics or related field
- Professional Experience_: previous experience (internship) in Product Marketing/Marketing is preferred
- Languages: _Fluent in English and Italian, both written and spoken.
- Soft skills: _Strong communication skills and important relational skills at all levels, curiosity and resourcefulness
Haier Europe is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.

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