Media Planner
3 giorni fa
**Roma**
**Italia**
We are looking for a Media Planner to shape and execute effective advertising campaigns.
Your job will be to identify and reach target audiences, as well as evaluate campaign success.
To succeed in this role, you should be a skilled communicator and decision-maker who can collaborate well with various teams.
Knowledge of market research and a willingness to follow media trends are essential.
Your goal will be to optimize media marketing campaigns to increase brand awareness and help achieve business goals.
**Responsibilities**
Allocate budgets and monitor costs
Optimize ad campaigns according to geographic exposure, frequency, time spans and more
Identify target audiences and understand their behavior and habits
Determine the best media outlet mix for our campaigns
Follow media trends of online and offline outlets
**Requirements**:
Familiarity with campaign evaluation metrics and media buying
Working knowledge of analytics tools
An analytical mind with an aptitude for statistics and math
Strong decision-making skills
Excellent communication and teamwork skills
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