Media Planner Manager

5 mesi fa


Roma, Italia Lux Holding A tempo pieno

Lux Holding, il rinomato leader nel settore degli eventi, è alla ricerca di un* Media Planner Manager con comprovata esperienza nel settore media.

La risorsa verrà inserita nel team Marketing a presidio e sviluppo delle seguenti attività:

- Sviluppo di strategie di pianificazione media efficaci per massimizzare l'efficacia delle campagne pubblicitarie di un cliente del real estate, tenendo conto degli obiettivi di marketing e del budget disponibile
- Identificazione dei mezzi di comunicazione più adatti per raggiungere il target di riferimento del cliente, tenendo conto dei comportamenti dei consumatori, delle tendenze di mercato e delle migliori pratiche del settore
- Negoziazione degli spazi pubblicitari e degli accordi con i fornitori di media, garantendo la massima visibilità e il miglior rapporto qualità-prezzo per il cliente.
- Coordinazione con il team creativo e il team di advertising per garantire un'efficace integrazione della pianificazione media con le attività di comunicazione e di marketing
- Monitoraggio delle performance delle campagne pubblicitarie attraverso l'analisi di metriche chiave, come l'audience reach, la frequenza, l'engagement e il ritorno sull'investimento (ROI)
- Ottimizzazione delle strategie di pianificazione media in base ai risultati delle analisi e alle evoluzioni del mercato, apportando eventuali modifiche o aggiustamenti per massimizzare l'impatto delle campagne
- Gestione dei rapporti con i fornitori di media e dei contratti pubblicitari, assicurando il rispetto degli accordi e la soddisfazione del cliente

Requisiti:

- Laurea in Marketing, Comunicazione o campo correlato
- Esperienza comprovata nel ruolo (3-5 anni)
- Conoscenza approfondita degli strumenti di analisi e delle piattaforme di pianificazione pubblicitaria.
- Capacità analitiche e di problem solving
- Eccellenti capacità comunicative e relazionali
- Conoscenza della lingua inglese

Sede di lavoro: Via dei Giuochi Istmici, 40 - 00135 Roma

Unisciti a noi per crescere professionalmente e contribuire al successo dei nostri progetti straordinari

La ricerca si intende rivolta ad ambo i sessi (L. 125/91, art. 4 comma 3)

Contratto di lavoro: Tempo pieno

Benefit:

- Bevande gratis
- Computer aziendale
- Snack gratis

Orario:

- Dal lunedì al venerdì

Tipi di retribuzione supplementare:

- Quattordicesima
- Tredicesima

Esperienza:

- Media Planner Manager: 3 anni (Obbligatorio)


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