Segment Marketing Manager

3 settimane fa

Sesto San Giovanni, Italia ABB A tempo pieno

**Segment Marketing Manager - PLASTIC**:
**Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.**:
This role will lead marketing and sales activities related to products, systems, and services within the PLASTIC industry segment, ensuring that the division and related sales units substantially improve their sales, margins, market share, and customer satisfaction in the selected market segment. In this role you will define and implement sales and marketing initiatives in line with strategy, while proactively leading, developing and coaching the marketing and sales team.

**This position reports to**:
Product Manager

**Your responsibilities**:

- Creates, implements and reviews industry segment strategy for the Country.
- Ensures the strategies and business plans are aligned with the overall division’s strategy to achieve defined targets.
- Understands segment, channel and customer needs in the market and creates new business opportunities.
- Supports the organization in the execution of product launches and customer events when required.
- Manages commercial and technical support for the Sales team in collaboration with the relevant stakeholders.
- Uses standard reporting tools to accurately identify future opportunities and measure the segment-wise progress.
- Implements a customer-focused attitude, raising awareness of market opportunities and ensuring appropriate action is taken.
- Builds and maintains relationships with customers to ensure satisfaction, and develops new customers to generate growth.

**Your background**:

- At least 5 years of experience working in Plastic Industry.
- Degree in Economy, Management or Engineering.
- Knowledge of End Users, System Integrators and OEMs.
- Sound knowledge of Machinery, production lines and Plants, for Plastic & Rubber.
- Strategic orientation and customer focus.
- Personal leadership and strong result orientation.
- Strong ability to relate to all customer functions even with high decision-making levels.
- A solution-focused approach and strong written and spoken communication skills.
- Fluent in English (written and spoken).

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