Marketing Operations Specialist

**Location**: Gorgonzola, Italy
Thales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to the billons of digital interactions they have with people. Our technologies and services help banks exchange funds, people cross borders, energy become smarter and much more. More than 30,000 organizations already rely on us to verify the identities of people and things, grant access to digital services, analyze vast quantities of information and encrypt data to make the connected world more secure.
Cloud Protection & Licensing - Today's businesses depend on the cloud, data and software in order to make decisive decisions. That's why the most respected brands and largest organizations in the world trust Thales to help them protect and secure access their most sensitive information and software wherever it is created, shared or stored - from the cloud and data centers to devices and across networks. Our solutions enable organizations to move to the cloud securely, achieve compliance with confidence, and enable trust in digital and software services used by billions of consumers every day.
MISSIONS & RESPONSIBILITIES
Develop and map an understanding of the typical buying decision process and buyer’s journey map. Prioritize, define and research the appropriate Personas
Contribute to the definition of differentiated and impactful Value Propositions (for targeted market or offer segments). Derive them for each of the identified key Personas.
**Work with PLMs to articulate the value selling elements**: core messaging components for an offering in support of the tangible differentiation
Work with PLMs to map the relevant part of the BL’s product & services portfolio to the needs of the segment’s customers.
Contribute to definition of the BL or Segment marketing action plan (for targeted accounts/countries), including:
Well defined marketing objectives (serving the key business objectives) and action KPIs
Integrated Thales Value Propositions supported by thought leadership topics (e.g. cyber, digital ) and customer value based proof points
Major integrated campaigns and a consolidated marketing roadmap
Focused actions on installed base
Contribute to effective content development in support of sales, with the support of communication and digital & content marketing
Execute with Marketing & Communications the promotional activities as described by the BL or Segment marketing plan (digital or physical event organization and execution, digital campaign preparation and execution, website or digital seller presence, demonstrations )
Contribute to the alignment and coordination with Sales, Segment Marketing Marketing and Country/Account Marketing Managers by:
Presenting the BL or Segment marketing plan
Validating the sales enablement programs. Monitor for sales adoption
Presenting the marketing action/material to be customized by the Account Marketing Manager or Countries/Regions marketing
Track and share campaign results and lessons learnt with all relevant stakeholders
Look for all relevant best practices and innovations to adjust the BL or Segment Marketing Action Plan
DECISIONS OWNED / KEY DELIVERABLES
BL or Segment marketing action plan
Buyer’s journey map and key personas
Manage the campaigns deliveries
Ensure consistent “Brand Approach”
KEY INTERACTIONS
BL Head of Strat & Mktg
SAM / KAM, Sales Teams
BL PLMs
Segment Marketing
Digital & Content Marketing, Communication
Competitive & Market Intelligence
Account Marketing
SKILLS & EXPERIENCE REQUIRED
Ability to write a messaging map and a content brief, outlining all the requirements for content assets to be developed, aligned to targeted audience needs along the purchasing cycle
Overall campaign management (targeting, building, launching & reporting)
Strong communications skills
Creative, highly dynamic and autonomous
Curiosity and method needed to build a deep understanding of the target market
KPIs
Market or Value share on targeted segments
Individual campaign success (based on campaign KPIs)