Breast Jr Country Brand Manager

2 settimane fa

Roma, Italia Pfizer A tempo pieno

As we continue to develop new Oncology products and to expand our franchise, we are consistently looking for new talents. Currently we are looking for an enthusiastic and highly motivated Jr Country Brand Manager focused on the Oncology franchise.

Why Patients Need You
- At Pfizer Oncology, we have an industry-leading portfolio of 24 approved innovative cancer medicines and biosimilars across more than 30 indications, including breast, genitourinary and lung cancers, as well as hematology.
- The Jr Country Brand Manager is an exciting role within the Pfizer Italy Oncology Brand Team.

Key Experience Offer of this Role
- Support the development and implementation of strategically and cross-functionally aligned customer-focused brand plans, programs and initiatives for the local market to ensure Pfizer meets Brand Revenues and Profit goals.
- Support the development of brand operating plan, working together with all the relevant functions in the identification of customer needs, critical success factors and brand opportunities and issues, and in the definition of all brand programs and initiatives with clear objectives, resources and KPIs.
- Support the brand team, through a close cooperation with FF and Medical, in effectively coordinating the implementation of brand plans through the development of specific plans of action, implementation of activities, attendance at major programs, leading of brand workshops during cycle meetings etc.
- The role will be also focused on innovation related to cross-portfolio and best in class customer engagement programs setting and implementation, will support effective resource allocation for an appropriate cross
- portfolio multichannel marketing, and will support key business operating processes, with the aim to enable superior customer experience in oncology and better patient outcomes.
- Support Country Brand Manager to create, manage, analyze and implement engaging content for Websites, Newsletters and RTEs, Oncology Social Media content plan, including the relation with agencies and content ideation & publishing

Primary Responsibilities
- Drive flawless execution of the marketing & communication activities
- Performance indicator management and marketing intelligence
- Collaborate closely with Country Brand Manager on implementation of local marketing activities
- Collaborate with Digital Client Partner and Customer Marketing & Innovation Manager to enrich communication plan with digital initiatives & tools & make FF confident with delivering digital communication campaigns
- Support the development of country customer-focused brand operating plan, working together with all the relevant functions to identify customer needs, critical success factors and brand opportunities and issues, and to define brand initiatives with clear objectives, resources and KPIs
- Implement Glocal projects and promotional campaigns, ensuring local approval and cooperating with Medical Managers for the adaptation according to local needs and Pfizer internal policies and regulatory requirements

What You Offer

Basic Qualifications
- University Degree (scientific, digital marketing or economic)
- Knowledge in Specialty Market and Products
- Experience with matrix organization working
- Preferred knowledge of local pharmaceutical market and healthcare environment
- Preferred previous digital and social media experience
- Fluency in Business English and Italian (the English Language knowledge will be assessed
- during the interview)
- Good knowledge of computer skills and web marketing
- Expertise/attitude to public speaking
- Business Acumen - understanding of revenues drivers for the brand in local Country
- Adherence to Pfizer Values: Courage, Excellence, Equity and Joy.

Preferred Qualifications:

- Acts Decisively
- Seizes Accountability
- Peer Relationships
- Change Agile
- Self-Awareness
- Grows Self
- Commits to One

Other Job Details
- Contract Type: 12 months fixed term contract
Purpose
-Breakthroughs that change patients' lives... At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.
-Digital Transformation Strategy
-One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data, modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.
-Flexibility
-We aim to create a trusting, flexible workplace culture which encourages employees to achieve work life harmony, attracts talent and enables everyone to be their best working self. Let’s start the conversation
-Equal Employment Opportunity
-We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer, Pfizer is committed to celebrating this, in all

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