Loyalty Communication Specialist

2 settimane fa


Breganze, Italia Diesel A tempo pieno

**Loyalty Communication Specialist**:
Diesel has long been a leading pioneer in denim and casual fashion, known for moving outside and ahead of trends in its industry. While retaining always its DNA, in recent years Diesel has evolved into the world of premium casual wear, becoming a true alternative to the established luxury market. Diesel is a truly worldwide organization. It is present in more than 80 countries with 5,000 points of sale, including more than 400 company owned stores.

At Diesel Headquarter located in Breganze (Italy), we are looking for a Loyalty Communication Specialist, who will be placed within the CRM Team and act as the internal coordinator for CRM Marketing activities between Marketing teams and other departments.

Main responsibilities

OVERALL SUPPORT THE LAUNCH OF THE NEW LOYALTY PROGRAM
- Manage the re-launch of the New Diesel Loyalty Program, finalizing the proposition and the related user journeys and collaborating with local teams to inject locally relevant experiences
- Coordinate the internal and external roll-out plan ensuring a smooth migration
- Overview the New Loyalty Platform development, collaborating with ICT and the Partner
- Support of the Loyalty Business Coordinator

CRM MARKETING ACTIVITIES COORDINATION
- Global Activation/Activity/Projects coordination (e.g. Fashion Show)
- Communication plan (all touch points)
- Content creation (copy, asset, ecc.)

MARKETING ACTIVATION
- Oversee the management of the content creation related to CRM needs for all the touchpoints to achieve a coherent customer experience (copy, assets, etc.)
- Develop and coordinate the CRM global strategy for marketing campaigns and special projects by coordinating online and in-store activations, communication plans and events and collaborating with the marketing team and the local retail /CRM
- Implement effective CRM activations leveraging all the key online commercial moments
- Implement effective acquisition strategies in store leveraging the key retail commercial moments with an omnichannel approach
- Support the coordination of the Local Adaptation in order to decline specific new mechanic and rewards in an omnichannel perspective
- Ensure the performances of all activation campaigns inside the whole contact strategy

RETAIL SUPPORT
- Support the store staff involvement through communications on DRES
- Support Clienteling App new developments to maximize cx in-store
- Investigate continuous improvements of the in-store registration process

LEGAL DATA PROTECTION & PRIVACY RELATED TOPICS
- Liaising with the Legal Team, keep the unsubscribe page and all privacy policies in our clienteling app updated and aligned with legal data protection according to new CRM activities
- Support on GDPR related cases coming from the client service (e.g. data access requests)
- CRM referent on legal topics impacting projects or implementation of legal requirements
- Overviewing the new loyalty first writing with the support of legal team
- Keep the regulation updated in case of updates on the program

CLIENT SERVICE SUPPORT ON CRM RELATED TOPICS
- Support on CRM related inquiries coming from the client service (e.g. problems with promotions / gifts)

Main interfaces
You will work closely with:

- Diesel Global and Regional Marketing Teams
- ICT department
- Client Development & Consumer Insights department
- External agencies

What requirements you need to have
- A minimum of 1/3 year experience in the Fashion industry within roles of CRM/Marketing Specialist in companies modernly structured. A degree in Marketing and Communication would be preferred.
- Be curios and interested in customer-oriented issues and in the fashion industry.
- Determination to achieve the objectives, enthusiasm, initiative, ability to problem solving and teamwork.
- Proficient use of MS Office, particularly of Excel and Power Point.
- Fluent Italian and English.

Location: Breganze (Vicenza, Italy).

**#LI-FF #DSL**

**Location**:
Breganze, IT

Employment Type: Full time

Function: Marketing

Seniority: Professional


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