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Data Analyst CRM

2 mesi fa

Carpi, Italia LIUJO A tempo pieno

Liu Jo è alla ricerca di una risorsa da inserire in tirocinio nel team dell'ufficio CRM all'interno del dipartimento Marketing.

Attività oggetto del tirocinio:

- Pianificazione, creazione, targeting di newsletter B2C;
- Pianificazione e programmazione di campagne lead generation;
- Implementazione di A/B test per la definizione della migliore strategia di CRM, al fine di generare insight utili al business;
- Monitoraggio delle campagne e individuazione delle best practices;
- Gestione del database: segmentazione e analisi dei clienti;
- Predisposizione di un reporting periodico dei risultati ottenuti per ciascun KPI/attività CRM implementata;
- Analisi di KPI in termini di vendite effettuate e valutazione delle performance dei canali di Direct Marketing;
- Data Quality: responsabilità delle attività di normalizzazione e deduplica delle anagrafiche clienti; coordinamento con i negozi retail per integrazione/chiarimenti relativi alle anagrafiche di competenza;
- Omnicanalità: supporto nella gestione delle attività

Contratto di lavoro: Tempo pieno, Tirocinio formativo/stage
Durata contratto: 6 mesi

Benefit:

- Buoni pasto
- Lavoro da casa
- Orario flessibile

Orario:

- Dal lunedì al venerdì
- Orario flessibile

Domande di preselezione:

- Sai usare Excel?

Lingua:

- Inglese (Obbligatorio)

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