Rare Disease Care Manager/ Sales Representative

6 mesi fa

Milano, Italia Biogen A tempo pieno

The Rare Disease Care Manager main responsibility is to drive patient identification and market development for the assigned products by creating territory, account and customer strategies to achieve area sales, market share and profit targets for their territory. Furthermore effectively maintain relationships with physicians and treatment clinics to properly deliver scientific contents and messages and help remove barriers to facilitate healthcare provider decisions. The Rare Disease Care Manager provides scientific information to HCPs in accordance with the country laws.

The Rare Disease Care Manager is accountable for the success of the assigned products in the reference accounts by working in partnership with marketing, logistics support, internal / field market access and medical colleagues to create value for patients and other relevant stakeholders within the accounts to ensure long-term growth in alignment with Biogen´s code of conduct and the strictest ethical, compliance and legal standards.

Focal elements for the success of the Rare Disease Care Manager remit will be:

- Identifys the patient/doctor landscape, learning about rare diseases and specific drivers of treatment decisions. Understand the regulatory and compliance requirements and ensuring the right guardrails in place.
- Develop and execute an effective business plan for maximizing territory sales ensuring that stakeholder needs are being met. Working cross functionally with field market access and field medical, ensure logistics are in place to administer Biogen treatments
- Build own individual account plans and lead cross functional creation of strategic account/regional plans on how to approach customers, achieve goals and maintain relationships in order to maximize Biogen treatments use.
- Work across a large cross-functional team to develop the reference centers of excellence (e.g. developing work processes &communication streams) to ensure patients have access to Biogen treatments and troubleshoot any challenges.
- Provide information to management to help with identifying, segmenting, profiling and defining national key accounts - e.g. Hospitals, purchase groups, guideline providers etc.
- Build intimate knowledge of the accounts stakeholders’ priorities and decision making processes (patient identification/selection, choice of therapeutic options, budget allocation, and care coordination, business needs, drivers and barriers for product utilization.
- Build up, strengthen and ensure a long-term customer relationship with the accounts’ key stakeholders responsible for the reference therapeutic area, ensuring a favorable environment for the product adoption via regular dialog with key stakeholders.
- Partner with and pull resources from the local Biogen Team to support territory activities and to provide the accounts with expert support as needed

**1. Achieving commercial goals**:
Works toward achievement of sales goals and sales responsibility in respective territory set by the organization. Drive patient identification and market development for SMA by building and executing against a territory strategy and account specific plans.

Continuously appraise sales opportunities within markets and accounts to maintain and grow their business. Is able to effectively prioritize time, activities, and resources to optimize accounts with the most sales potential.

Builds and maintains important relationships with key decision makers involved in Rare Disease care delivery and decision making and can educate and promote Biogen services (as relevant to the market).

Acts as an ambassador for Biogen commitment to science, innovation and rare disease.

**2. Business planning**:
Develops and executes an annual territory business plan that includes prioritized account goals, quantitative and qualitative approach to any negotiations needed to ensure Biogen success in its sales objectives.

Provides analysis of business and patient access threats and opportunities at relevant stages of the patient journey within the prioritized accounts, based on customer insights, health insurers´ purchasing guidelines and practices, and competitive actions. Provide input on how drivers and barriers to access can be optimally addressed in to actionable objectives.

Builds and maintains relationship with HCPs by maximizing their time through pre-call planning, leveraging insights to tailor call plan, and conducts post call analysis to continually refine and enhance their approach.

**3. Leveraging and coordinating resources**:
Builds effective working relationships with internal and external stakeholders; can drive agreement / decisions from multiple stakeholders; can read people´s emotions and flex communication style. Can adjust their approach based on different stakeholder needs, concerns, or audience member to drive alignment and meet their work goals.

Executes programs, in-services, and lunch n' learns for their territory.

Set their own travel sch

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