Cmi Category Manager

3 settimane fa

Milano, Italia L'Oreal A tempo pieno

Algorithms change. People’s behaviors change. The ways of communication change. But what will never change is the necessity to transform ourselves. Data can be an answer, but it's not enough. We need the people to tell the story behind the numbers. A L’Oréal, we have the capacity and the purpose to create the beauty that moves the world. This is what we propose to you, a leadership challenge to guide our data strategy.

**CMI Mission & Vision**

Consumer & Market Insight (CMI) exists to bring the Italian consumer and shopper voice into the business for growth. Our vision is to be recognized as the GPS navigator of L’Oréal Italy’s path to growth.

**The Role**

They drive the Local Category Insight agenda leveraging any CMI method and data (e.g. qual and quant, market and consumer data, etc.) to grow the market value and L’Oréal share of it.

**Accountabilities**

CONSUMER CENTRICITY
- Build and transmit a consumer centric culture.
- Challenge the business to start with the consumer/shopper needs and aspirations.
- Identify and frame future Growth Opportunities.

INSIGHT LEADERSHIP
- Proactively create, drive and lead the full local Category Insights agenda and influence the business to act until growth opportunities are realized.
- Build and manage the insight plan and budget by prioritizing, selecting key topics and mobilizing the right resources.
- Integrate data from any quant, qual and panel source (e.g. market, consumer, shopper, trend) into powerful insights and opportunities, and communicate with impact to drive action (as opposed to simply delivering reports or presentations).
- Structure and lead the Customer Category Growth story landing it with Customer functions and external Customers.
- Contribute to international insights consolidation by sharing local consumer journey and go-to-market insights with the wider organization (region, global).

PROACTIVE STRATEGIC INFLUENCING
- Is the go-to-person for and communicate, advise and influence (in the daily life or strategic meetings) the right levels in the organization to impact business decisions.
- Anticipate business needs in their area and build solutions and projects accordingly as opposed to only responding to their briefs and requests.
- Respond to partners’ briefs and requests strategically, by challenging below the surface (doesn’t take briefs at face value) and address them with methodologically valid proposals and sound recommendations.
- Maintain objectivity in assessing brands and market reality and bring a clear point-of-view and recommendation, based on data and insights.

DOMAIN EXPERTISE
- Brings a well-rounded range of insight professional skills, from traditional market research (qual, quant, mixed methods) to panel and digital data.
- At ease with both exploring trends qualitatively and creating strategic future scenarios and with market measurement and performance analytics.
- Contribute to the wider CMI and CDMO function capabilities with specific areas of expertise (e.g. Shopper insight,...) which they lead on behalf of the team.
- Set up organizations / project teams, governance, tools and methods adapted to the realization of the business opportunities for their category.
- Effectively work in and exhibit leadership with cross-functional projects and teamwork.

EXTERNAL PARTNERSHIPS
- Builds and maintains solid networks both within and outside the organization.
- Unlock the power of external data and research agency partnerships (building strong partnership for impact and added value).
- Invest in developing peers and external partners knowledge and talent in their area of expertise.

REQUIRED SKILLS AND COMPETENCIES
- Min 8 years’ CMI experience, either client or agency-side, including numerical and quantitative research and analytic methods, qualitative, and trends.
- Works with high degree of autonomy, takes initiatives and shapes the business agenda and executing projects as opposed to purely executing others’ (manager, partners) agendas.
- Fully operational in both ad-hoc research and continuous data analytics (e.g. retailer panel data Nielsen, NPD, IRI, etc.).
- Comfortable with managing large, complex sets of data, and using this information to inform and support business objectives.
- Strategic thinking: able to grasp the big picture, what-if scenarios, discerning trends and drivers.
- Strong organizational skills and attention to detail.
- Experience in digital and data-transformation projects.
- Working knowledge with data analysis and visualization (dashboard, databases, etc.).
- Fluent spoken and written English.

RECRUITMENT PROCESS
- 3 step interviews
- **Please visit "Your Application Space" to see the jobs you have already applied to. **:

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