Lavori attuali relativi a Head of Digital Marketing - Verona - Pixartprinting S.p.A.
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Verona, Italia Nixio Digital Services A tempo pienoPress Tab to Move to Skip to Content Link Select how often (in days) to receive an alert: The employees are responsible for a digital IT product/feature/function in the complete lifecycle from project planning, project implementation/control to completion/rollout and operation. This includes communication as well as the control and coordination of...
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Digital Marketing Specialist Stage
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Head of Digital Marketing
4 mesi fa
We specialise in providing customised online printing services, producing magazines, catalogues, labels, packaging, printing on têxtiles and much more.
The success of our customers is our main goal, and the driving force behind everything we do.
Pixartprinting is an e-commerce company, and everything we do revolves around the web. This online presence is made possible by 1200 passionate and talented people who work day in, day out at our headquarters to handle and produce 15,000 print jobs a day.
Over the years we have become a well-oiled machine, able to offer our customers a high-quality service.
From the very beginning we challenged ourselves to offer much more than just printing. Today we offer a complete and professional service that aims to support our customers’ communication projects, whatever line of business they are in.
We give them complete freedom to make their own choices, each of our products can be personalised, giving users extraordinary freedom to customise their order, but at the same time are always on hand throughout the order process in case any issues or questions arise.
**Posizione**:
Define and execute the company’s digital marketing strategy, managing the budget and responding to performance objectives.
Manage Paid Search, Programmatic Advertising, SEO Affiliation and other digital marketing channels, supporting the growth strategy.
**Responsibilities**:
- Define and execute the digital marketing strategy to achieve the company’s goals for the different brands and markets.
- Manage and train a team of 16+ experienced professionals on SEO, Web Analytics, E-commerce and Digital Marketing.
- Develop cutting-edge marketing technology and up-to-date digital marketing strategies.
- Measure ROI and KPIs: Analyse performance of digital marketing campaigns, create reporting and ensure alignment with company goals.
- Develop, manage and optimise the digital advertising channels: search, display, programmatic advertising, video, affiliation, remarketing, social advertising, etc.
- Be responsible for customer acquisition and performance campaigns, manage traffic growth and conversion rates in each area of the funnel collaborating with UX, and Analytics team
- Support the definition of the multi-channel attribution model.
- Research competition, investigate benchmarks and provide suggestions for improvement.
**Requisiti**:
ESSENTIAL:
- 10+ years of experience of digital marketing in the e-commerce sector.
- Proven experience managing multi-million advertising budgets with performance-related targets.
- Proven experience of managing teams.
- Native-level knowledge of Italian.
- Excellent English (C1).
- Excellent analytical skills.
- Excellent knowledge and proven experience of managing complex AdWords accounts (thousands of campaigns and millions of keywords).
- Excellent knowledge of Google 360 suite (Search Ads 360, Display & Video 360). Proven experience of bid management optimisation projects.
- Good Knowledge of CDP and programmatic advertising.
- Excellent knowledge of SEO principles.
- Excellent knowledge of Excel and Google Analytics.
- Excellent knowledge of social media Advertising (performance and branding)
- Branding & upper-funnel advertising experience
PREFERRED:
- Good knowledge of affiliation systems and other remarketing systems (Criteo, AdRoll, etc.).
- French would be considered a plus.
- Google AdWords, Search Ads 360, Facebook Ads, Google Analytics 360 etc. certification.
**Altre informazioni**:
Personal Characteristics:
- Excellent analytical skills.
- Excellent execution skills (performance driven), bias for action.
- Passion to learn and innovate continuously, insatiable thirst for knowledge.
- Leadership, self-motivation and ability to inspire others to do the same.
- Able to work in a team.
- Problem-solving skills.
- Good interpersonal skills.
- Pragmatic, dynamic, sense of initiative and ownership (and a sense of humour helps a lot), hard worker.
Why should you apply?
Well, for at least 9 very good reasons:
1 - We love talent and don't want to lose it, which is why we offer permanent term contracts.
2 - We are smart people, we value and encourage smart working.
3 - We know that everyone has their own pace, so you can work flexible hours.
4 - We care about your health, that's why we provide full medical insurance.
5 - We offer the best benefits package dedicated to your passions and leisure time.
6 - We cultivate your skills by offering training courses to enhance your competences and abilities.
7 - With your well-being in mind, we provide a great welfare package full of exclusive benefits and advantages.
8 - Lunch is on us, we provide a monthly book of meal vouchers to enjoy your favourite dishes.
9 - Through a performance management system we will provide valuable feedback to help you grow professionally.
Our diversity is our strength.
At Pixartprinting we stronlgy believe in the value, respect and uniqueness of each and ever
