Communication Specialist

The Bata Group is one of the world's leading manufacturers and retailers of quality footwear. A global concern with more than 30,000 employees, 24 production facilities, over 5,000 stores in more than 70 countries across the globe, Bata has been providing the best shoes at the best prices, backed by unparalleled service, for 120 years.

Since its founding in 1894 by Thomas Bata, the company has consistently demonstrated its commitment to responsible and innovative business models in the belief that capital is not just money, buildings or technology, but, more importantly, people, knowledge and core values. This visionary approach has enabled the company to meet each new challenge with creativity and foresight, while earning the trust and confidence of customers, employees and the communities in which it does business. Today, Bata's pioneering decentralized production system, featuring semi-autonomous regional facilities guided by three regional business units, allows the company to quickly adapt to changes in the marketplace and seize potential growth opportunities. It also continues Bata's long tradition of being sensitive to cultural and national differences, and enables it to proudly function as a local company in every country it serves.

**Posizione**:
The Communication specialist will work closely with the Omnichannel Brand Marketing Manager in implementing the communication strategy and the brand marketing process in the country. This would include building strong relationship with the target audience, improving the awareness and reputation of Bata

The Communication specialist is managing effective brand & communication executions in order to contribute to the development of the brand awareness, penetration, preference and ultimately the overall brand equity.

Main responsability:

- Manage the implementation of the marketing plan in terms of deployment of the creative contents and the process
- Develop and conduct market research to understand market needs.
- Bring brand positioning to life by defining innovative, impactful and measurable ways of being relevant for current consumers and the new generations.
- Ensure promotional and communication materials meet both internal and external requirements.
- Ensure articulation of Brand’s desired image and position, and assure consistent communication of image and position throughout the market.
- Evaluate current proprietary storytelling content/formats and activities in terms of brand values consistency and consumer relevance.
- Bring creative innovation and competitive brand insights through. Monitor trends in the fashion and footwear sector.
- Propose and develop partnerships and sponsorship with suitable brand partners to drive business goals.
- Work closely with the Social Media Specialist for online/ digital marketing campaign concepts / ideas
- Manage the relation with the third parties brands to support the retail activation plan

**Requisiti**:

- Minimum Bachelor’s Degree in the Marketing or Business field
- Minimum 3 years of professional experience in managing brand communication
- Knowledge of offline communication and excellent understanding of major marketing channels and trends
- Strong planning and project management skills
- Good presentation, and communication skills
- Committed team player with a passion for growth and bias for action and making things happen
- Positive attitude, detail and customer oriented with good multitasking and organisational ability
- Strong oral and written communication skills to reach a variety of audiences
- Ability to think creatively and innovatively
- Fluent english

**Altre informazioni**:

- Workplace - Limena (PD)
- Possibility to work in smart working for part of the week after a first period of on-site training