Market Research Specialist

4 settimane fa

Milano, Italia Prada A tempo pieno

Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. Our Iconic Brands include PRADA, Miu Miu, Church’s, Car Shoe and Pasticceria Marchesi and we are currently operating in more than 45 Countries, embracing employees of more than 100 nationalities.- Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.**JOB PURPOSE**
- Market Research Specialist will be part of Prada Group Marketing Department.- The primary responsibility will be to conduct in-depth market research and analysis within the fashion luxury industry. He/ She will gather and interpret internal and external data to provide valuable insights that will inform strategic decision-making and contribute to the company's growth and success.**RESPONSIBILITIES**
- Conduct comprehensive market research to identify and analyze emerging trends, consumer preferences, and the competitive landscape within the fashion luxury industry
- Gather data on customer demographics, purchasing habits, and brand perception through surveys, interviews, focus groups, and other research methodologies, also coordinating with other suppliers
- Analyze market data, sales figures, and industry reports to assess market potential, identify growth opportunities, and monitor competitor activities
- Collaborate with cross-functional teams, including Communication, Retail, Digital and Data Science, to provide actionable insights and recommendations for product positioning, market trends and target audience segmentation
- Prepare clear and concise market research reports, including visualizations and recommendations, to present to key stakeholders

**KNOWLEDGE AND SKILLS**
- Bachelor's degree in Marketing, Economics, or a related field. Master's degree is a plus.- Minimum 3 years of experience as a Market Researcher or in a similar role within the fashion luxury industry.- Strong analytical skills with the ability to collect, organize, and interpret complex data sets- Knowledge of Python or R language is a plus- Proficiency in market research tools and techniques, such as surveys, interviews, focus groups, and data analysis software- Excellent communication and presentation skills, with the ability to convey complex findings in a clear and concise manner- Strong problem-solving skills and strategic mindset to identify opportunities and drive business growth- Fluency in written and spoken English

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