HORECA Activation Executive

2 settimane fa

Roma, Italia British American Tobacco A tempo pieno

.

**BAT is evolving at pace - truly like no other organisation.**

**To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey**

**BRITISH AMERICAN TOBACCO ITALY** **IS LOOKING FOR AN HORECA ACTIVATION EXECUTIVE**

**SENIORITY LEVEL**:Experienced Professional

**FUNCTION**: Marketing

**LOCATION**:Rome, Italy

**TYPE OF CONTRACT**: Permanent

**ROLE POSITIONING AND OBJECTIVES**

British American Tobacco Italy is looking for a dedicated and brilliant HORECA Activation Executive, with a strong passion for the HORECA channel, to join our team based in Rome.

**Geographic Scope**:Italy

**WHAT YOU WILL BE ACCOUNTABLE FOR**
- Develop and manage all the classification of all HORECA outlets
- Identify, with the help of the agency, all HORECA outlets in the territory (existing, nearly opened, newly opened etc.) and upcoming events;
- Develop and implement a HORECA Channel Marketing Plan in line with the Brand Strategy to enhance sales and opportunities in order to achieve Company targets;
- Manage the implementation and distribution plans for product assortment, Point of Purchase materials in line with the HORECA Investment Strategy
- Manage the identification and recommendation of targeted HORECA outlets
- Develop strategy and implement plans which reflect changes in regulatory environment
- Set the KPIs per region/per location accordingly, monitor on weekly basis and identify actions and next steps
- Build and maintain excellent relations via agency with HORECA owner/managers in the territory, in order to build long term partnerships
- Assure the Brand visibility in the HORECA channel, the coherence in terms of promo and product plan and the synergy across the entire activation plan
- Manage all assigned, materials and equipment in a secure and efficient manner in order to maximise the use of organization assets
- Maintain accurate records and to submit reports as requested in order to ensure effective communication with management team according to given deadlines
- Monitor the competition and collect information regarding channel’s news and opportunities
- Acts as a genuine team player, supporting team’s decisions and ground rules

**CAN THIS BE YOUR FUTURE ROLE?**
- Do you enjoy working with different partners to achieve a common goal?
- Do you have experience of budget monitoring and management?
- Do you have experience in organizing the activities for the HORECA Activations?

**ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE**
- 3 - 4 years of previous similar experience; experience in a FMCG company is nice to have
- Bachelor’s degree; Master’s degree is a plus
- Excellent knowledge of MS Office package, in particular Excel and PowerPoint;
- Native in Italian and an advanced level of English
- Previous experience with CRM Salesforce and Power BI is a plus
- Flexibility and adaptability in a dynamic environment
- Analytical and data-driven approach
- Thorough while able to see the big picture
- Proactive nature and ability to learn fast

**WE ARE BAT**

At BAT, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation.

**See what is possible for you at BAT.**
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building extraordinary capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner - one of 50 most sustainable companies

**BELONGING, ACHIEVING, TOGETHER**

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. **Come bring your difference**

.

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