Media Planning Coordinator

6 giorni fa

Roma, Italia Bulgari A tempo pieno

Posizione

**Mission**

Within our Media Planning team based in Rome, we are looking for a Senior Media Planning Coordinator who will be responsible for developing and co-managing the Media & Digital Communication plan in collaboration with Bulgari Local and Central teams. He/She will support the evolution and implementation of the Global Media Strategy on/off, guaranteeing the best deployment of advertising investments on the different communication channels.

**Main responsibilities**

**1. Media plan execution, implementation, and budget management**
- Drive traditional and digital media strategy implementation in the markets by respecting local peculiarities as well as ensuring alignment to the Brand global communication strategy
- Collaborate with Local teams on the development and implementation of media plans across all touchpoints (print, OOH, display, paid social, search,)
- Evaluate and provide feedback to local media campaigns to optimize target definition and performance based on standard KPIs
- Collaborate with media agencies and business partners to ensure media plans and special activations are executed efficiently and meet business needs
- Partner with Marketing & Communication teams to support the amplification of strategic projects and events
- Consolidate Budget Media documents

**2. Advertising creative implementation**
- Partner with Local Teams on creative assets allocation across all channels, ensuring alignment with local business trends and needs
- Manage production coordination and execution of local advertising materials and develop creative solutions in collaboration with creative department and the production agency

**3. **Reporting, measurement, and intelligence**
- Produce clear and compelling presentations and reports to communicate campaign recaps, media plans, budgets, and performance reports
- Develop analysis on marketing campaign results in synergy with other central teams (eg. Media & Performance Team, Finance, Omnichannel, CRM) to get insights and recommend actionable next steps
- Monitor competitors’ strategies in terms of Media investments and communication approaches providing insights on Brand visibility across markets

Profilo

**Requirements**:

- Degree in Business Administration, Marketing or Communications
- 5+ years of professional experience in media planning and management (traditional and digital media), preferably within a media agency
- Analytical, data-driven mindset with an excellent understanding of the media landscape, all digital media platforms and KPI measurement
- Experience in dealing with media agencies and external partners
- Support budget knowledge and management
- Ability to work on multiple projects simultaneously in a fast-paced and dynamic environment
- Excellent communication and collaboration skills, with the ability to work cross-functionally
- Fluent in English and Italian (International experience is a plus)
- JOB NUMBER
- ***

**BULG07518**:

- COUNTRY / REGION
- ***

**Italy**:

- CITY
- ***

**ROME**:

- CONTRACT TYPE
- ***

**Permanent**:

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