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Addetto/a Brand Analysis and Media Planning
4 mesi fa
PRINCIPALI ATTIVITA':
L'attività si svolgerà all'interno del team di pianificazione media che segue la pianificazione pubblicitaria. In particolare, per l'ambito di competenza:
- SI INTERFACCIA CON L'UNITA' RICHIEDENTE FIN DALLE FASI DI DEFINIZIONE DEGLI OBIETTIVI DI CAMPAGNA, ALLO SCOPO DI IDENTIFICARE LA MIGLIORE STRATEGIA MEDIA;
- SEGUE LA REALIZZAZIONE DEL PIANO MEDIA INSIEME ALL'AGENZIA MEDIA, RISPETTANDO OBIETTIVI E BUDGET DEFINITI;
- VERIFICA L'EFFETTIVO ON AIR DI CAMPAGNA;
- ANALIZZA LE PERFORMANCE DI PRE E POST CAMPAGNA SIA SUI MEZZI TRADIZIONALI CHE DIGITALI PER EVENTUALI OTTIMIZZAZIONI;
- REALIZZA REPORT AL FINE DI CONDIVIDERE I RISULTATI DELLE CAMPAGNE PUBBLICITARIE CON L'UNITA' RICHIEDENTE;
- FORNISCE SUPPORTO NELLA GESTIONE DEL BUDGET MEDIA.
REQUISITI:
- LAUREA MAGISTRALE/TRIENNALE IN SCIENZE DELLA COMUNICAZIONE, SCIENZE POLITICHE, ECONOMIA, STATISTICA, COSTITUIRA' TITOLO PREFERENZIALE - SPECIALIZZAZIONE IN MARKETING E COMUNICAZIONE - ESPERIENZA PREGRESSA IN AMBITO MARKETING E COMUNICAZIONE - BUONA CONOSCENZA DEL PACCHETTO MICROSOFT OFFICE O APPLICATIVI/PROGRAMMI AD HOC; BUONA CONOSCENZA DELL'INGLESE SCRITTO E PARLATO COMPETENZE MATEMATICHE PER RACCOGLIERE, MISURARE, ORGANIZZARE E ANALIZZARE I DATI. COMPLETANO IL PROFILO: CAPACITÀ DI PROBLEM SOLVING PER APPROCCIO E RISOLUZIONE DI CASI COMPLESSI, ATTITUDINE AL LAVORO IN TEAM, PROPOSITIVITÀ E FLESSIBILITÀ, ORIENTAMENTO AL RISULTATO, CAPACITÀ COMUNICATIVE E RELAZIONALI
INQUADRAMENTO CONTRATTUALE:
La risorsa sarà inserita con un contratto di somministrazione a tempo determinato della durata di 12 mesi. Inquadramento alla cat. 3 CCNL Energia e Petrolio - RAL compresa tra i e i euro circa.
ORARIO LAVORATIVO:
Full-time ibrido (8 giornate circa di smart working).
LUOGO DI LAVORO:
Roma sud.
Contratto di lavoro: Tempo pieno, Tempo determinato, Somministrazione
Durata contratto: 12 mesi
Benefit:
- Buoni pasto
- Lavoro da casa
Orario:
- Dal lunedì al venerdì
Tipi di retribuzione supplementare:
- Quattordicesima
- Tredicesima