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Offline Media Strategy Specialist

2 mesi fa


Roma, Lazio, Italia Publicis Media A tempo pieno

Job Overview

The Offline Media Planner will oversee the strategic planning of media initiatives for designated clients, operating with a significant degree of independence.

This role requires extensive expertise in primary media tools (such as AdBox, Kubik, AQX, Arianna, MCSonline) and the capability to manage the media workflow autonomously.

Key Responsibilities

  • Aligning strategic and tactical goals with the Client team
  • Collaborating with the buying team to establish budget distribution
  • Overseeing the planning process from space optimization to post-campaign analysis
  • Managing materials and administrative tasks
  • Participating in weekly progress meetings

About Us

Publicis Media is in search of a Media Planner Offline Specialist to enhance our team.

Required Qualifications

  • Minimum of 5 years of experience in media planning within a Media Agency; strong expertise in television planning
  • Relevant degree or equivalent educational background
  • Comprehensive understanding of all offline media and their digital transitions
  • Proficient in specialized Media tools (such as AdBox, Kubik, AQX, Arianna, MCSonline)
  • Solid skills in Excel, PowerPoint, and Word
  • Proficient in English
  • Demonstrated passion, precision, and attention to detail
  • Ability to collaborate effectively within a team
  • Self-sufficient and capable of managing multiple projects concurrently
  • Proactive mindset