Trade and Go to Market Manager
2 settimane fa
Il nostro cliente una delle principali aziende biofarmaceutiche in Italia, impegnata nei settori Primary Care e Biotech, focalizzata sia sullo sviluppo di farmaci disponibili in farmacia, integratori e dispositivi medici, che di terapie per il trattamento di patologie rare spesso orfane di cura. Siamo alla ricerca di una figura di Trade & Go To Market Manager da inserire nel team basato a Milano. Dettagli sul cliente Il nostro cliente una delle principali aziende biofarmaceutiche in Italia, impegnata nei settori Primary Care e Biotech, focalizzata sia sullo sviluppo di farmaci disponibili in farmacia, integratori e dispositivi medici, che di terapie per il trattamento di patologie rare spesso orfane di cura. Siamo alla ricerca di una figura di Trade & Go To Market Manager da inserire nel team basato a Milano. Descrizione La risorsa inserita si occuper di:
Assicurare l'analisi e la valutazione dei dati relativi al mercato, al fine di definire le politiche trade annuali ed il piano operativo sia per il canale diretto sia per quello indiretto; Verificare la segmentazione ed il targeting dei punti vendita al fine di massimizzare le potenzialit; Definire gli obiettivi per cliente, le priorit di investimento e di execution del piano sui principali clienti, il Budget per canale, le Review, il Planning Mensile; Implementare specifici programmi di Trade & Go to Market nel rispetto delle politiche commerciali dell'azienda, della strategia e del brand equity; Definire ed implementare le iniziative e i progetti contenuti nel piano Trade assicurandone le eventuali review; Implementare e monitorare con la Direzione Vendite e la Direzione Marketing piani di sviluppo commerciale per aumentare le vendite e presenza perbrand; Misurare la performance delle azioni realizzate, rilevare i bisogni del punto vendita e valutare gli interventi Trade implementati dalla concorrenza, attraverso il coordinamento con la Field Force nella visita alle farmacie; Definire in collaborazione con la Direzione Marketing il piano di go-to-market coerente con le priorit dei Brand; Pianificare ed implementare le iniziative di comunicazione sul punto vendita e realizzare le attivit coerentemente con le linee guida aziendali ed i vincoli di budget; Supportare la Field Force partecipando alle riunioni (Canvass, Ciclo, Area, ecc) al fine di illustrare obiettivi ed azioni trade e fornire argomentazioni per il sell-in dei prodotti; Supportare KAM e gli AM nella gestione delle relazioni con la GDA e i Grossisti e Cooperative. Profilo del Candidato La figura ideale possiede le seguenti caratteristiche:
Laurea in economia o equivalenti; Almeno 3 anni di esperienza all'interno di contesti aziendali strutturati in Dipartimenti Marketing o Trade Marketing; Almeno 2 anni di esperienza nella posizione ricercata; Ottime capacit di leadership e di lavorare con team cross-funzionali interfacciandosi con senior business management e i principali stakeholders; Ottime capacit comunicative; Capacit di pensare in modo indipendente identificando nuove soluzioni. Attitudine al pensiero analitico e problem solving, capacit di adattamento ad esigenze ed ambienti dinamici in continua evoluzione; Capacit di lavorare sotto pressione e di gestire molteplici priorit; Conoscenza della lingua:
italiano e inglese; Conoscenza IT:
eccellente conoscenza di Microsoft Office, in particolare di Microsoft Excel e PowerPoint. Esperienza in contesti internazionali nel settore farmaceutico, life science, nutrizione o cosmesi. offerta di lavoro Si offre un contratto a tempo indeterminato con retribuzione commisurata all'esperienza della figura individuata
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