Trade Marketing Expert

5 giorni fa

Abano Terme, Italia Fidia Farmaceutici A tempo pieno

Founded in 1946 Fidia is a fully integrated Italian multinational company, with R&D, Manufacturing, Marketing and Sales capabilities headquartered in Abano Terme. Fidia is prioritizing its R&D efforts in areas with the greatest scientific and commercial promise, such as Joint Care, Eye Care, Skin Care, Aesthetic Care, Regenerative Care, Primary Care and Specialty Care.

With the aim of strengthening the Trade Marketing Office, we are recruiting a

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**Trade Marketing Expert**

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**Main Responsibilities**:

- Developing and implementing trade marketing strategies: devising and executing effective trade marketing strategies aligned with overall business objectives to drive sales and brand visibility within the pharmacy sector.
- Creating POS and POP material: creating compelling POS and POP materials to enhance brand presence in pharmacies.
- Working in synergy with brand managers and graphic agencies to create materials customized for partners.
- Planning and executing promotional campaigns: targeting pharmacy channels, ensuring optimal product positioning and visibility.
- Conducting market analysis: conducting thorough market analysis to identify opportunities for growth, competitive positioning, and consumer behavior within the pharmaceutical retail landscape.
- Monitoring trade marketing budgets: effectively monitoring trade marketing budgets to maximize ROI and achieve business objectives.
- Producing materials for commercial meetings: producing materials for commercial meetings and coordinating shipments to sales agents.
- Managing trade marketing agreements: administratively managing the annual trade marketing agreements.

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**Requirements**:

- Degree in Marketing, Communication, Business, or a related field.
- Previous experience of at least five years in the same role, preferably in the pharma (medical devices / food supplements) or cosmetic field.
- Knowledge of e-commerce marketing logic or graphics is a plus.
- Excellent planning and organising skills.
- Great capacity of collaboration and creative thinking.
- Good knowledge of the English language (level B1).

**Our offer**:

- Open ended contract.
- “C” grading of Chemical Pharmaceutical National Collective Agreement.
- Salary between € 32.400 and 37.000.
- Collective Bonus and company Welfare.

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**Fidia benefits**:
In Fidia you will have unlimited access to training and coaching programs aligned with market best practices and opportunities for professional development through participation in internal job posting processes, pension fund with company integration and health fund, merit review and referral programs, company canteen, staff discounts and access to the flu vaccination campaign.
- Fidia Farmaceutici promotes parity and inclusion in all its actions._
- All company procedures are therefore drafted in compliance with the principles expressed in the previous point; any divergences should be promptly brought to the attention of the People & Culture Department._

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