Content Marketing Strategy

2 settimane fa

Milano, Italia Gruppo DigiTouch A tempo pieno

Per la nostra BU di Content Marketing cerchiamo un esperto/esperta di **_Content Marketing Strategy,_** una figura che guiderà il nostro team verticale, definendo e supervisionando i progetti di content marketing integrati su tre 3 aree di business: Content, Social Strategy e Delivery, Creator e Influencer Marketing.

In qualità di responsabile della strategia dei contenuti, questa persona avrà responsabilità diretta di un team dedicato, agendo come supporto frontale per clienti strategici e stakeholder interni fornendo best practice, punti di vista e raccomandazioni.

**Attività principali**
- Sviluppo strategico rivolto al cliente su attività e progetti chiave;
- Responsabilità diretta di un team dedicato;
- Sviluppo del business, pitch e iniziative interne;
- Definire e implementare il nostro approccio alla strategia dei contenuti, in termini di metodologia, strumenti e posizionamento;
- Progettazione e presentazione di strategie di contenuto a clienti, partner e team multidisciplinari interni;
- Collaborare con il team di Omnichannel Strategy nel costruire una unica strategia integrata Media Creatività e Dati, consolidando l’integrazione e promuovendo la collaborazione sia internamente che con gli stakeholder esterni (con visione, contaminazione, workshop...);
- Essere responsabile dell'organizzazione del proprio team, lavorando attivamente alla crescita dello stesso e istituendo la migliore organizzazione del lavoro e dei task;
- Agire come un "connettore" in grado di combinare diversi input provenienti dai diversi team dell'agenzia o dai clienti (media, digitale, creatività, misurazione, influencer, contenuti di Brand, ecc.);
- Essere in grado di spingere il content marketing e l'agenda dell'innovazione applicata oltre le aspettative del cliente e del team.

**Competenze tecniche**
- Almeno 8/9 anni di esperienza in contenuti e strategia digitale, social, creator e influencer marketing;
- Esperienza in agenzia social / digitale/Media;
- Visione integrata “contenuti + media + dati”;
- Capacità di integrare e sviluppare progetti di contenuti con publisher esterni adattandoli alle esigenze dei clienti: content+ media;
- Una persona con un punto di vista audace sul content marketing con una profonda conoscenza del settore e delle sue tendenze: AI generative content, Dynamic Creative Optimization, Branded content;
- Un/una champion nella comprensione degli atteggiamenti, delle motivazioni e dei comportamenti dei consumatori: esperienza nell’uso di piattaforme di analytics social, sentiment analysis e target planning;
- Una forte esperienza nell'organizzazione e nella gestione di un team con diversi livelli di seniority;
- Capacità avanzata di comprensione, ascolto e scrittura dell'inglese;
- Un solido background che include dati, digitale, esperienze di contenuto, giochi, innovazione applicata, tendenze emergenti e creatività.

**Dettagli offerta di lavoro**
- Tipo di impiego: Tempo pieno
- Tipologia di contratto: Contratto a tempo indeterminato
- Sede di lavoro: Milano

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