Market Research

4 settimane fa

Milano, Italia Hitachi Energy A tempo pieno

**At Hitachi Energy our purpose is advancing a sustainable energy future for all. We bring power to our homes, schools, hospitals and factories. Join us and work with fantastic people, while learning and developing yourself on projects that have a real impact to our communities and society. Bring your passion, bring your energy, and be part of a global team that appreciates a simple truth: Diversity + Collaboration = Great Innovation**

For our Business Unit Grid Integration we're looking for a Market Research & Analysis. In this role you will focus on gathering, analyzing, and interpreting marketplace trends and customer data as input to marketing and product development strategies for business customers, You will monitor market conditions, trends, competitors, to project business sector and consumer demand and inform product launch timing.

**Responsibilities**:

- Researching competitor behavior including marketing strategies, pricing, sales and methods of operation.
- Monitoring media coverage and polling customers to determine perceptions of brands/products.
- Identifying purchasing behaviors, price/discount sensitivity, brand loyalty, etc. across customer segments and sales channels
- Participates with management to contribute to definition of strategic plans and supports relevant implementation, including communication and support to the local units to translate it into local marketing strategy.
- Tracks globally and informs management of market research and analysis results that identify existing gaps or new opportunities for growth.
- Prepares analyses of internal sales, technical and financial data, and external market data. Interprets resulting data and makes recommendations to Marketing and Sales management.

Your background
- A Bachelor’s degree in Engineering.
- More than eight years of experience on Sales in related industries.
- Sound knowledge of the market and industry (renewables, utilities, industries, EPC).
- Fluent in English (written and spoken).
- Market-oriented and customer-focused attitude expected.
- A collaborative, solutions-oriented approach, and strong communication skills.
- Ability to balance different stakeholder both internal and external

More about us

**Publication date**:
2023-03-07

**Reference Number**:
IT54812825_E8

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