Miu Miu Regional CRM Manager

2 settimane fa

Milano, Italia Prada A tempo pieno

Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Church’s and Car Shoe brands, and has employees of over 100 nationalities.-
- Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.**JOB PURPOSES**
- The Miu Miu Regional CRM Manager is responsible for developing and reinforcing a customer centric culture across different areas of the business ensuring the correct localization and execution of the global CRM strategy for the Country’s territory.**RESPONSABILITIES**
- Develop and implement the CRM strategy for the entire Country’s territory (guaranteeing the localization and execution of Miu Miu’s Global CRM strategy).
- Design, develop, implement and monitor customer engagement initiatives (through clienteling and client outreach initiatives) to drive loyalty and repeat business across different segments of the customer base.
- Develop CRM insights and intelligence to support and promote new commercial actions on individual segments in the customer base (eg. outreach initiatives).
- Support stores in the implementation of the clienteling strategy and CRM best practices.
- Budgeting and cost oversight for brand’s loyalty budget including gifting, experiences and festivity moments including the measurement and tracking of ROI.
- Oversee and manage local training materials and training sessions across the territory on specific CRM topics including clienteling strategy, CRM best practices (eg. data capture and customer contactability) and commercial initiatives.
- Contribute from a CRM and Clienteling perspective with other departments to the development and implementation of new product launches, new events, client experiences, etc.
- Oversight and the local point of reference on all aspects of CRM reporting and dashboards use.
- Oversight and the local point of reference for all aspects of clienteling digital tools.
- Local point of reference for the territory on the Net Promoter System (eg. Customer survey).
- These activities are intended to be illustrative and not exhaustive.**KNOWLEDGE AND SKILLS**
- At least 4 years of experience in similar role, preferably in the luxury industry- Strong and proven analytical background- Previous consultancy experience is a plus- Fluency in English- Excellent relationship skills- Exceptional attention to details- Strong organizational skills with an ability to adapt to changing priorities and deadlines in a fast-paced environment- Proactivity, ability to multi-task and be action oriented- Easily collaborates with functions and across cultures- Business oriented and result driven

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