Global Sales and Marketing Support Manager

7 mesi fa

Milano, Italia Thermo Fisher Scientific A tempo pieno

When you’re part of the team at Thermo Fisher Scientific, you’ll do important work, like helping customers in finding cures for cancer, protecting the environment or making sure our food is safe. Your work will have real-world impact, and you’ll be supported in achieving your career goals.

**Location/Division Specific Information**

Remote

Europe: France, Italy, Spain UK, NL

**How will you make an impact?**

Sales Enablement Manager will lead the deployment of processes, tools, campaign, and sales initiatives within the organization. This involves working closely with cross-functional teams such as marketing, sales, and commercial excellence to ensure alignment and partnership.

This role will involve developing and implementing processes, tools, and resources to support the sales team in achieving their targets and effectively engage with prospects and customers.

Additionally, you will be responsible for internal communication process, establishing the closed feedback loop mechanism between Marketing and Sales. This may involve analyzing sales teams feedback and identifying areas for improvement or new opportunities.

**Marketing Campaigns and Sales Enablement Initiatives D**eployment**
- Conduct sales needs analysis and build processes, tools and resources, leading all aspects of their successful deployment and adoption to support marketing and sales revenues.
- Oversee the implementation and execution of the Sales Enablement Framework and Plan, ensuring a successful deployment of campaigns and Share gain initiatives, developing tools, programs, and resources to support the campaign execution.
- Ensure the definition and the tracking of the main KPIs for sales enablement initiatives to measure commercial and marketing performance.
- Become the central point of reference for the Sales team regarding all things related to Sales Enablement, i.e., strategy, communications, feedback collection, partner outreach, training.
- Partner closely with sales leaders to identify and create enablement aligned to sales and marketing goals. Provide follow/through and coaching to ensure the adoption of tools and processes.
- Engage in strategic discussions to align marketing efforts with sales targets.

**Segmentation and Targeting and Funnel acceleration.**
- Drive and manage the implementation of Segmentation and Targeting process and develop targeted Sales Enablement Programs for the prioritized segments, leveraging on the execution of marketing Strategy to accelerate the funnel.
- Led continuous analysis of the sales funnel and buyer journey/behavior to identify the opportunities, driving the development of marketing and sales programs, monitoring of the entire marketing and sales funnel KPIs.
- Support marketing and sales revenue goals by maintaining the lead management and conversion process, including lead lifecycle, lead scoring and conversion of leads to opportunities.
- Work closely with e-Marketings and Sales Operations to ensure data is seamlessly synced across Salesforce and Eloqua for accurate and up-to-date attribution, lead management and reporting.
- Monitor performance, develop insights, make recommendations, and implement optimizations across MQLs, SQLs, pipeline, content, channels, and campaigns.

**Internal Communication Process**
- Lead the Internal Communication process implementation manage the existing channels, build and handle program communications and project plans for all enablement initiatives and establish dynamic feedback process with team to ensure strong bank of improvement suggestions.

**Platform Management**
- Own the management, adoption, and optimization of the sales enablement content management platform, owning the development of the dedicated experiences and resources for Sales teams and establishing system’s user documents and requirements, processes, and standard procedures.
- Work closely with Sales Operations to ensure data is seamlessly synced across Salesforce and Eloqua for accurate and up-to-date attribution, lead management and reporting.
- Degree required
- 7+ years in commercial or operations support roles, marketing preferred with demonstrated experience using technology in process improvement activities.
- Validated experience in marketing, sales enablement and/or commercial excellence, sales ops, with expertise in developing and implementing ground-breaking strategies that meet the sales teams needs and ensure the implementation of marketing strategy.
- A track record of developing, leading and deploying impactful strategic enablement programs.
- Experience successfully building sales enablement programs.
- Experience with training on new technology.

**Knowledge, Skills, Abilities**
- Strong commercial orientation with a passion to understand, develop, improve, and streamline sales tools and processes to better guide sales teams in executing the marketing and sales strategy.
- Exceptional project management skills with a proven track record to manage com

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