Brand Manager Italia
6 mesi fa
Important multinational company in the pharma sector is looking for a Brand Manager for its headquarters in Rome.
Role purpose
Implements and monitors product/brand marketing plans to achieve sales and profit objectives and to support sales and marketing functions.
Key Responsabilities
- Analyze how the brands are positioned in the market and crystalize targeted consumers insights
- Take brand ownership and provide the vision, mission, goals and strategies to match up to
- Translate brand strategies into brand plans, brand positioning and go-to-market strategies
- Lead creative development and create motivating stimulus to get targeted population to “take action”
- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
- Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
- Oversee marketing and advertising activities to ensure consistency with product line strategy
- Monitor product distribution and consumer reactions
- Anticipate bottlenecks
- Brainstorm new and innovative growth strategies
- Align the company around the brand’s direction, choices and tactics
Knowledge / Experience
- Brand management in FMCG/Consumer Health company experience required (Food Supplements/Medical Devices a plus)
- Drive for results and leaderships skills
- Excellent understanding of the full marketing mix
- Highly creative with ability to think out of box
- Experience in identifying target audiences and devising campaigns that engage, inform and motivate
- Strong analytical skills and data-driven thinking
- Advanced communication and interpersonal skills
- Up-to-date with latest trends and marketing best practices
- Comfortable working with numbers, metrics and spreadsheets
- University degree (ideally Marketing/Business/Statistics/Management)
- 4 years professional experience in Consumer HealthCare/Pharma
- Advanced English
- Knowledge analysis of market data (IQVIA/NewLine/Nielsen)
- Advanced Microsoft Office
- Digital Marketing experience is a plus
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