Senior Brand Manager Oncohematology
4 settimane fa
As a Senior Brand Manager Oncohematology at AbbVie, you will be responsible for defining and leading the brand strategy, coordinating marketing activities, and ensuring alignment with global and local processes and procedures.
Main ResponsibilitiesBusiness & Financial Acumen- Support the Business Unit Manager in brand financial processes, including budget allocation and monitoring, monthly performance analysis, brand S&OP preparation, and 1-year financial planning.
- Responsible for market and brand analysis, market research, trends monitoring, and actionable insights collection.
- Lead the development of the brand and functional plans, coordinating inputs from all brand/in-field team members, in alignment with the brand strategic framework defined under the supervision of the Business Unit Manager.
- Ensure and coordinate the implementation of all activities related to the functional plan.
- Provide an innovative and patient-centric mindset and a multi-stakeholders approach to meet strategic brand objectives.
- Responsible for the digital customer engagement evolution and the delivery of advanced customer experiences via the creation of effective communication plans and materials.
- Coordinate the execution of the in-field team excellence main processes and ensure the understanding of their purpose from the in-field team.
- Leverage strong relationships with international and local internal stakeholders.
- Demonstrate a comprehensive understanding of external stakeholders' needs and behaviors through in-field effective presence with the ability to create and maintain solid relationships.
Required:
- Degree-level education (or equivalent), preferably in Life Sciences or Economics.
- Minimum 5 years of relevant experience with a proven track record of success within Biotech/Pharma.
- Strategic thinking mindset.
- Leadership and coaching skills.
- Solid working knowledge of the healthcare environment.
- Project management skills.
- Local and international mobility.
- English language proficiency verbally and in writing.
Preferred:
- Experience in hematology/oncology or highly specialized therapeutic areas.
- In-field experience.
- Prior experience of product launch management.
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