Marketing Technologies and Adoption Specialist

2 settimane fa

Bergamo, Italia ABB A tempo pieno

**Marketing Technologies and Adoption Specialist**:
**Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.**:
Location: Europe, Italy As a Marketing Technology Adoption Specialist at Electrification Smart Power, you will be instrumental in facilitating the onboarding, support, and training of essential marketing technologies, particularly Pardot and Salesforce CRM (SFDC), within our organization. Additionally, you will work with a diverse array of digital marketing tools and platforms, such as analytics tools and account-based marketing (ABM) solutions. Operating within our agile team structure, you will work closely with the Agile Team Product Owner (PO) and MarTech Leader for operational guidance and report functionally to the Global Marketing Chapter Lead (CL). Your primary objective will revolve around championing the adoption and optimization of marketing technologies to align with the strategic objectives set by the PO & MarTech Leader. By addressing user needs, fostering adoption, and driving technological advancements, you will contribute significantly to our business growth and success. Your role is pivotal in ensuring the seamless integration and effective utilization of marketing technologies, ultimately enhancing our digital marketing efforts across the entire customer journey. You will be tasked with meeting key performance indicators (KPIs) related to marketing technology adoption and sharing insights and best practices within the wider marketing chapter. To thrive in this role, you should demonstrate proficiency in project management and a strong background in digital marketing. Excellent communication skills, both written and verbal, are essential, along with meticulous attention to detail and a collaborative mindset. Familiarity with the Electrification industry and global markets will be advantageous, enabling you to better understand and address the unique needs of our diverse customer base. The role will report to the Global Marketing Chapter Lead.

**Your responsibilities**:

- Facilitate onboarding, support, and training for marketing technologies like Pardot and Salesforce CRM to enhance campaign delivery and success stories
- Collaborate with stakeholders to develop and execute strategies for implementing and adopting marketing technologies, aligning with organizational goals
- Ensure effective management and governance of marketing technology platforms, adhering to global processes
- Provide insights and recommendations for optimizing marketing technologies to drive business growth and act as a marketing 'champion.'
- Create best practices, case studies, and knowledge-sharing resources to contribute to the marketing chapter's growth
- Motivate and educate the team about marketing technology, fostering best practices, and managing relationships with internal and external partners
- Support the roll-out and integration of new marketing technologies and tools, ensuring smooth integration with existing processes
- Develop and maintain project plans, timelines, and documentation, coordinating with cross-functional teams to manage deliverables and uphold compliance with CRM security policy, GDPR, and data privacy regulations

**Your background**:

- Proven experience in onboarding, supporting, and training users on marketing technologies, with a focus on Pardot and Salesforce CRM; Salesforce and Pardot certifications are a plus
- In-depth knowledge of Pardot and Salesforce CRM functionalities, including lead management, automation, reporting, and integration, along with experience in developing training materials and conducting training sessions
- Familiarity with digital communications channels and AI use cases in digital marketing, demonstrating innovative approaches
- Growth mindset with a commitment to continuous learning, proactive initiative, and strong project management skills, ensuring attention to detail and effective navigation of challenges
- Effective communication and organizational skills, fluency in English, and a background in the electrification industry is desirable

**More about us**:

  • Marketing & Sales Specialist

    4 settimane fa

    Bergamo, Italia ABB A tempo pieno

    **Marketing & Sales specialist**: **Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are...

  • Product Marketing Specialist

    3 settimane fa

    Bergamo, Italia ABB A tempo pieno

    Product Marketing SpecialistTake your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future.At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are...

  • Product Marketing Specialist

    1 mese fa

    Bergamo, Italia ABB A tempo pieno

    **Product Marketing Specialist - Breakers**: **Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations....

  • Internship - Product Marketing Specialist

    1 mese fa

    Bergamo, Italia ABB A tempo pieno

    **Internship - Product Marketing Specialist**: **Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations....

  • Product Marketing Specialist-electrification

    1 mese fa

    Bergamo, Italia ABB A tempo pieno

    **Product Marketing Specialist-Electrification**: **Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations....

  • Marketing Communication and B.i. Spec

    1 mese fa

    Bergamo, Italia FMC Corporation A tempo pieno

    Marketing Communication & Business Intelligence Specialist Hai una forte passione per il mondo digital? Sei una persona precisa con spiccate doti di analisi? Queste caratteristiche potrebbero essere proprio quelle che stiamo cercando per la nostra posizione di Marketing Communication & Business Intelligence Specialist. Informazioni sul ruolo Riportando al...

  • Digital Marketing Specialist

    11 ore fa

    Bergamo, Italia Enneapi General contractor srl A tempo pieno

    **Sei uno STRATEGA DEL MARKETING ed appassionato di gráfica con competenze nella creazione di Lead generation?** **Ti piacerebbe aAermarti in una solida azienda, all’avanguardia, in continua espansione?** **Se anche tu come NOI sei un visionario del mondo del marketing, STIAMO CERCANDO TE!** **IMB - IL MURATORE BERGAMASCO** Società che da oltre 15...

  • Marketing Specialist

    2 settimane fa

    Bergamo, Italia Ceseo SRL A tempo pieno

    È aperta una posizione per uno/a Specialista in Marketing, altamente creativo/a e motivato/a, presso una prestigiosa concessionaria auto di Bergamo facente parte di Gruppo Intergea, leader nel settore automotive.ResponsabilitàCollaborare con il team di marketing per sviluppare e implementare strategie di marketing digitali efficaci per aumentare la...

  • Tendering Specialist

    4 settimane fa

    Bergamo, Italia ABB A tempo pieno

    **Tendering Specialist**: **Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are...

  • Digital Marketing Specialist

    1 mese fa

    Bergamo, Italia AXL Spa - Agenzia per il lavoro A tempo pieno

    AxL SpA - Business Unit di Bonate Sotto - seleziona per un'agenzia di comunicazione e marketing digitale specializzata nella creazione di strategie personalizzate basate sull'analisi dei comportamenti di acquisto: **DIGITAL MARKETING SPECIALIST** La risorsa sarà inserita all'interno di un team giovane e dinamico, collaborando direttamente con il project...

  • Product Specialist

    4 settimane fa

    Bergamo, Italia ABB A tempo pieno

    **Product Specialist**: **Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking...

  • Digital e Marketing Automation Specialist

    1 mese fa

    Bergamo, Italia DAMA A tempo pieno

    Si cerca DIGITAL E MARKETING AUTOMATION SPECIALIST. La figura ricercata si occuperà delle attività di marketing automation, digital e graphic design. - Comprovate capacità di utilizzo di strumenti di marketing automation - Ottima conoscenza ed autonomia nella gestione degli strumenti grafici, di editing e di multimedia design - Autonomia nella revisione...

  • Product Marketing Specialist

    3 giorni fa

    Bergamo, Italia ADECCO ITALIA A tempo pieno

    Adecco Italia S.p.A seleziona per azienda multinazionale metalmeccanica una risorsa da inserire nel team Product Marketing in qualità di Product Marketing Specialist.RESPONSABILITA' La risorsa, a riporto del Product Marketing Manager, si occuperà di guidare lo sviluppo di nuovi prodotti, dalla ricerca al lancio, ed il mantenimento dell'attuale gamma. In...

  • Digital Marketing Specialist

    1 mese fa

    Bergamo, Italia Enneapi General contractor srl A tempo pieno

    **Sei uno STRATEGA DEL MARKETING ed appassionato di gráfica con competenze nella creazione di Lead generation?** **Ti piacerebbe aAermarti in una solida azienda, all’avanguardia, in continua espansione?** **Se anche tu come NOI sei un visionario del mondo del marketing, STIAMO CERCANDO TE!** **IMB - IL MURATORE BERGAMASCO** Società che da oltre 15...

  • Marketing Specialist

    2 settimane fa

    Bergamo, Italia Ceseo SRL A tempo pieno

    Job DescriptionÈ aperta una posizione per uno/a Specialista in Marketing, altamente creativo/a e motivato/a, presso una prestigiosa concessionaria auto di Bergamo facente parte di Gruppo Intergea, leader nel settore automotive.ResponsabilitàCollaborare con il team di marketing per sviluppare e implementare strategie di marketing digitali efficaci per...

  • Production Engineering Specialist

    4 settimane fa

    Bergamo, Italia ABB A tempo pieno

    **Production Engineering Specialist**: **Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together,...

  • Marketing and Travel Intern

    1 mese fa

    Bergamo, Italia Adecco Italia A tempo pieno

    Adecco Italia SpA, seleziona per EVOCA SpA, leader mondiale nella produzione di macchine professionali per il caffè e uno dei principali operatori internazionali nei settori Ho.Re.Ca. e OCS, una risorsa da inserire come Marketing and Travel Intern. Inserito/a nel team di Marketing Operativo Ho.Re.Ca&OCS in affiancamento al tutor, ti occuperai di: -...

  • Production Engineering Specialist

    1 mese fa

    Bergamo, Italia ABB A tempo pieno

    **Production Engineering Specialist**: **Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together,...

  • Product Marketing Specialist

    2 settimane fa

    Bergamo, Italia Adecco Italia A tempo pieno

    Adecco Italia S.p.A seleziona per azienda multinazionale metalmeccanica una risorsa da inserire nel team Product Marketing in qualit di Product Marketing Specialist. RESPONSABILITA' La risorsa, a riporto del Product Marketing Manager, si occuper di guidare lo sviluppo di nuovi prodotti, dalla ricerca al lancio, ed il mantenimento dell'attuale gamma. In...

  • Product Marketing Specialist

    2 settimane fa

    Bergamo, Italia Adecco Italia A tempo pieno

    Adecco Italia S.p.A seleziona per azienda multinazionale metalmeccanica una risorsa da inserire nel team Product Marketing in qualit di Product Marketing Specialist. RESPONSABILITA' La risorsa, a riporto del Product Marketing Manager, si occuper di guidare lo sviluppo di nuovi prodotti, dalla ricerca al lancio, ed il mantenimento dell'attuale gamma....