Programmatic Marketing Manager

6 mesi fa

Milano, Italia Flix SE A tempo pieno

We are looking for a motivated and driven Programmatic Marketing Manager to join our team.

At Flix, we have embarked on our programmatic journey, and now we are looking for a talented individual to join our team who can help us take our efforts to the next level. As a Programmatic Marketing Manager, you will contribute to the performance of our channels across all Flix markets, including our established European and US markets, as well as our exciting new markets like Brazil, Chile, and India, for both FlixTrain and FlixBus. Not only will you be a part of a dynamic team, you will also play a significant role in the growth and success of Flix.

Your Tasks - Paint the world green
- Develop a programmatic marketing/paid media strategy for multiple countries, brands, and across multiple channels (CTV, OLV, display, native, etc.).
- Manage the planning and execution of programmatic marketing campaigns to achieve business objectives. This involves negotiating with publishers, setting up technical campaign parameters, devising bidding strategies, continuously analyzing and optimizing performance, conducting tests, generating reports, and tracking budgets.
- Coordinate campaigns and activities with other marketing functions.
- Actively participate in creative development and testing.
- Collaborate closely with country leads to identify potential opportunities and explore innovative ideas.
- Stay ahead of industry trends, new programmatic advertising vendors and platforms, and emerging technologies to recommend innovative strategies and tactics.
- Develop and present regular reports on campaign performance, key metrics, and insights to key stakeholders, including senior management.

Your Profile - Ready to hop on board
- You have a strong understanding of programmatic advertising technologies, platforms, and industry tools (e.g. DSPs, DMPs, ad exchanges, ad servers etc.).
- You have experience in planning, executing, and optimizing campaigns using media buying products such as DV360, TTD, or other/mobile DSPs.
- You have a proven track record of successfully managing campaigns across multiple channels and platforms to achieve target KPIs.
- You have experience with creative testing, audience segmentation, placement/network selection, and evaluating third-party tools.
- You are passionate about online marketing, particularly in the programmatic field. You have great insights in this area and are confident in proposing strategic directions to take.
- You have strong analytical skills and are confident in making data-driven recommendations.
- You have excellent presentation and stakeholder management skills.
- You are collaborative and capable of working within a cross-functional setup with team members dispersed around the globe.

Our Perks - More than just a job
- You have an impact. With innovation and smart technology, we are creating the easiest way to travel. We want your ideas and give you autonomy to make them reality.
- Flix is flexible. Organize your own schedule with trust-based hours and up to 60 days of working from (m)anywhere. We are an office-first company, and we encourage all employees to come regularly to their local office.
- Travelling is our passion. Discover the world with your free Flix rides and bring along your friends and family for half price.
- Teamwork makes the dream work. Our FlixTeam has people from over 80 different nations. We work in a multicultural environment where we can challenge and support each other.
- We're not only green in color. We’re building for the long term, and that means protecting our planet. We constantly test new green technologies and compensate for the CO2 after all our business travel since 2018.
- Your well-being is important to us. To treat your mind and body we will give you a competitive paid time off package, mental health support including 1:1 consultations with a psychologist, and a neat discount on UrbanSportsClub memberships.

About Flix

We are a global mobility provider with headquarters in Europe and the United States. Since 2013, we have changed the way millions of people have traveled, offering new alternatives for convenient, affordable and eco-friendly travel. Thanks to a unique business model and innovative technology, we have quickly established one of the largest long-distance mobility networks in the world - and our journey has just begun.
- Flix is proud to be an Equal Opportunity Employer. We celebrate diversity and do not discriminate on the basis of race, color, religion, gender (including pregnancy and gender identity), national, social or ethnic origin, political affiliation, sexual orientation, marital status, disability, age, veteran status, or other legally protected characteristics. All employment decisions are based on business needs, job requirements, competence and merit.

The following video shows our amazing success story:
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