Trade Activation Manager

6 mesi fa

Milano, Italia L'Oreal A tempo pieno

**Calling all innovators, disruptors, and dreamers**
- ️ Join L’Oréal, the world's #1 beauty company present in over 150 markets. For over 100 years, we’ve been transforming, fueled by data, tech, innovation, and science. Together, we solve complex challenges at scale, while staying true to our commitments to society and the planet.

This could be the beginning of an unbelievable journey. Career possibilities are endless - and YOU are in the driving seat.

What’s in it for you? At L’Oréal our pioneeristic and agile spirit keeps us interconnected with all métiers, all the time. Forget silos: L’Oréal allows you to be part of an immersive eco-system designed to develop expertise and accelerate your growth.

Ready to disrupt the future of beauty? At L’Oréal you’ll be asked to go beyond the ordinary and challenge the status quo. What do we expect from you? Be innovative, bring unexpected ideas, push the boundaries and contribute to solving complex challenges

**The Mission**:
Being a TRADE ACTIVATION MANAGER means being accountable for retail activation plan both brick & mortar and online. Responsible for pushing growth of the portfolio by optimising consumer experience across all retail touch points, managing 360 trade marketing and supporting new initiatives by working closely with marketing, digital, commercial, retail and training teams.

**KEY RESPONSIBILITIES**:

- ** Create a 360 activation plan **for each Retailer of my portfolio **consistent with brand strategy.**:

- ** Execute the local activation strategy **suited for each Retailer of the portfolio to develop the brand positioning.
- Create and **produce** **local activation Materials **in line with Brand Image guidelines.
- Ensure the **development of permanent or temporary PLV **to drive sales in collaboration with the retail design team.
- Ensure and improve **brand online consumer journey.**:

- Maximise **consumer relationship levers**: R&R, CRM, Media.
- Place **consumer and shopper insights **at the heart of the activation plan.
- Identify **key and new trading moments **and **new ecommerce opportunities.**:

- Implement & sharing **best practices** of competitor & **recommend new services.**:

- Establishing a **long-term strategic relationship **with Retailers and collaborating in the definition of **eJBPs**.
- Support the **opening of new stores & eRetailers**.
- Manage the **activation budget**.
- Ensure **accuracy & measure performances **for each activation activities.
- ** Ensure sales forecast **accuracy by Retailer with Commercial Team and Brand Activation Manager.

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