International Brand Activation Manager

3 mesi fa

Milano, Italia Four Corners A tempo pieno

**Country**:
**Italy**:
**Description**:
Four Corners is the business line of AHCG, specialized in recruiting high profile professionals in the Fashion, Luxury and Lifestyle market. On behalf of a Beverage Company, we are now looking for a:
**International Brand Activation Manager**

He/she will be responsible of ensure the growth of the dedicated Brand in Global Export (domestic and GTR), through the implementation of marketing and trade marketing strategies, guidelines, and programs ("toolkit") usable by distributors across the various countries and ensuring the implementation of regional strategy as well as consumer & customer centered plans agreed with them. Ensure optimal spending of the A&P of each country in line with the objectives aligned with the Vice President of Global Export and Global Export Marketing Delivery Manager, the corporate mission and image, development strategies, Company policies and plans.

The role will report directly to Global Export Marketing Delivery Manager.

Main Responsibilities:

- Ensure the necessary tools for the international implementation of a brand development strategy based on the sell-out pull for all the dedicated brands of the Company portfolio, through:
Development of Global Brand Plans, DPSM (distribution, pricing, shelfing and merchandising) guidelines, Special Occasion Concept (incl. Gifting/VAPs), POS offer, Off-trade and On-trade Activation Platforms/Brand Toolkits and Mechanics. Support of Local Brand Plans.

Development of collaborative relationships with the Area Managers of the Export and GTR area and with the Marketing teams at the distributors, to understand the needs of each of the stakeholders and develop tools that allow them to achieve their objectives, simultaneously with the construction and growth of the sell-out pull model.

Close collaboration with the main markets aimed at sharing, synergy and efficiency of marketing tools and best practices.

Proactive and timely sharing with the Global Export Marketing Delivery Manager brand dynamics in the Export Area and the related needs and opportunities.

Timely and integrated creation of marketing and trade marketing tools, the result of the triangulation between the needs and objectives of the brands in the various countries, the tools developed by the main markets and the development policies agreed with Area Managers and distributors.

The main objectives of the toolkit will be:
The efficiency achieved by the synergies between the various countries, leading to cost efficiencies/positive ROI.

Ease of implementation by distributors.

The homogeneity and consistency of brand strategy and brand visual identity between countries.

The degree of alignment with the Global Brand Strategy of the brands in the portfolio, with the commercial policies of the Company and with those of the partner distributors.

Development of all the elements necessary for the implementation of the tools in the countries of the Export Area (e.g., product codes, business cases).

Support Export Area Managers and Global Export Marketing Delivery Manager, in the preparation and execution of the most important presentations to distributors as well as internal stakeholders.

Organization and project management on the main trade fairs of the Export Area, in collaboration with local agencies and distributors.

Development and adoption by distributors of a template for Quarterly Business Reviews and Annual Budget Plans.

Support evaluation of potential NPD launches and M&A in compliance with the guidelines received, the budget, procedures, policies, corporate marketing plans and strategic Brand guidance from CEO/President.
- Ensure collaboration:
To the Vice President Global Export, Global Export Marketing Delivery Manager & Export Area Managers, through:
the analysis of the main points emerged from the QBR of the various countries and brands distributed.

participation in events of a commercial nature alongside the sales structure, in particular if organized by customers and / or strategic distributors.

Monitoring of business opportunities: analysis of IWSR data aimed at identifying the most interesting value pools for the development of the brands of the Company portfolio and the brands with which to establish distribution relationships across Global Export and GTR region.

Support to the development of distributors' marketing and trade marketing plans in the reference area.

Monitoring the execution of marketing and trade marketing plans by distributors/GTR Customers.
- Ensure, with the support of the Export Area Managers and Global Export Marketing Delivery Manager:
Execution and monitoring of the QBRs of the main countries, reporting to the Global Export Marketing Delivery Manager on the main points that emerged.

Execution of the marketing plans agreed by the distributors, in full compliance with the procedures and reporting agreed with the Company and in full compliance with the A&P budget and its allocation consistent with

  • International Activation Manager

    1 mese fa

    Milano, Italia Four Corners A tempo pieno

    **Country**: **Italy**: **Description**: Four Corners, recruiter specializzato nella ricerca e selezione di manager e director nei settori Fashion, Beauty e Lifestyle, per dinamica realtà del settore della Cosmetica ricerca: **International Activation Manager** La risorsa, riportando alla Direzione Marketing, sarà il punto di riferimento per tutte le...

  • International Activation Manager

    1 mese fa

    Milano, Italia Four Corners A tempo pieno

    Country Italy Description Four Corners, recruiter specializzato nella ricerca e selezione di manager e director nei settori Fashion, Beauty e Lifestyle, per dinamica realtà del settore della Cosmetica ricerca:International Activation Manager La risorsa, riportando alla Direzione Marketing, sarà il punto di riferimento per tutte le attività di...

  • International Activation Manager

    1 mese fa

    Milano, Italia Four Corners A tempo pieno

    Country Italy Description Four Corners, recruiter specializzato nella ricerca e selezione di manager e director nei settori Fashion, Beauty e Lifestyle, per dinamica realtà del settore della Cosmetica ricerca: International Activation Manager La risorsa, riportando alla Direzione Marketing, sarà il punto di riferimento per tutte le attività di...

  • Senior Brand Activation Manager

    4 settimane fa

    Milano, Lombardia, Italia Coca Cola A tempo pieno

    Job SummaryAs a senior brand activation manager at The Coca-Cola Company, you will be responsible for driving business growth and innovation in the Europe region. You will leverage consumer research to identify new opportunities and develop localized marketing campaigns that resonate with local consumers.Key ResponsibilitiesAssess local consumer...

  • Trade Activation Manager

    5 mesi fa

    Milano, Italia L'Oreal A tempo pieno

    **Calling all innovators, disruptors, and dreamers!** - ️ Join L’Oréal, the world's #1 beauty company present in over 150 markets. For over 100 years, we’ve been transforming, fueled by data, tech, innovation, and science. Together, we solve complex challenges at scale, while staying true to our commitments to society and the planet. This could be...

  • Marketing Specialist

    5 giorni fa

    Milano, Lombardia, Italia Suntory Beverage & Food France A tempo pieno

    About UsSuntory Beverage & Food France is a dynamic company that values diversity, equity, and inclusion. We recognize the importance of different perspectives, experiences, and backgrounds in contributing to our collective success.Role OverviewWe are seeking an experienced Marketing Specialist - Brand Activation Lead to join our Italian Marketing team. The...

  • Senior Brand Manager for Frontline Activation in Italy/Albania

    4 settimane fa

    Milano, Lombardia, Italia Coca Cola A tempo pieno

    Job DescriptionAs a Senior Brand Manager for Frontline Activation in Italy/Albania, you will be responsible for driving business growth and financial targets for the Coca Cola brand in the region. This role requires a strong understanding of consumer research and the ability to identify new volume and profit growth areas.Key ResponsibilitiesAssess local...

  • Senior Brand Manager

    4 settimane fa

    Milano, Lombardia, Italia Coca Cola A tempo pieno

    About the RoleWe are seeking a Senior Brand Manager - Activation and Innovation to join our team in Italy/Albania. As a key member of our marketing team, you will be responsible for driving business growth and developing innovative marketing strategies to engage with our customers.Key ResponsibilitiesAssess local consumer opportunities and identify new...

  • Ecommerce Activation Supervisor

    3 mesi fa

    Milano, Italia Mondelēz International A tempo pieno

    **Are You Ready to Make It Happen at Mondelēz International?** **Join our Mission to Lead the Future of Snacking. Make It With Pride.** You ensure that customer plans are developed and executed by supporting the delivery of strategies and tactics for growth. You understand the business metrics and financial drivers needed to unlock profitable growth for...

  • Brand Activation Manager for Coca-Cola Italy/Albania

    3 settimane fa

    Milano, Lombardia, Italia Coca Cola A tempo pieno

    About the RoleWe are seeking a Senior Brand Activation Manager to lead our marketing efforts in Italy and Albania. As a key member of our team, you will be responsible for driving business growth and achieving financial targets by developing and executing marketing strategies that meet the needs of our customers.Key Responsibilities:Assess local consumer...

  • Brand Activation Specialist

    6 mesi fa

    Milano, Italia On AG A tempo pieno

    **In short**: With a commitment to revolutionizing performance-driven products, On is taking the global sports footwear, apparel and accessories market by storm with cutting-edge tech and innovative products. The Brand Activation team is responsible for bringing the brand to life within our communities. As a Brand Activation Specialist at On you will work...

  • Epicenter Community Activation Specialist

    1 mese fa

    Milano, Lombardia, Italia Salomon Group A tempo pieno

    We are seeking a highly motivated and dynamic Community Engagement Manager to lead our brand's presence in Milano.You will play a key role in building connections within the running community, driving engagement through influencer partnerships, and executing consumer events.Your passion for trail running, skiing, or other outdoor sports will help broaden our...

  • Brand Manager

    6 mesi fa

    Milano, Italia Dompè A tempo pieno

    For Our company in Milan (Italy) we are looking for a Brand Manager. The Brand Manager is responsible, in coordination with the supervisor, for defining and implementing the marketing plan for the brands managed at a national and international level, in accordance with the annual budget, evaluating the positioning and strategic evolution of the managed...

  • Epicenter Community Activation Specialist

    1 mese fa

    Milano, Italia Salomon Group A tempo pieno

    Epicenter Community Activation SpecialistFull-timeDepartment: B2B - Marketing EMEAAmer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc'teryx, Peak Performance, Atomic, and Wilson.We are seeking a highly motivated and dynamic Epicenter Community Activation Specialist to lead our brand's presence in Milano. You...

  • Epicenter Community Activation Specialist

    1 mese fa

    Milano, Italia Salomon Group A tempo pieno

    Epicenter Community Activation SpecialistFull-timeDepartment: B2B - Marketing EMEAAmer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc'teryx, Peak Performance, Atomic, and Wilson.We are seeking a highly motivated and dynamic Epicenter Community Activation Specialist to lead our brand's presence in Milano.You...

  • International Media Brand Lead

    6 mesi fa

    Milano, Italia Starcom A tempo pieno

    **Descrizione dell'azienda** About Starcom** We are the connected marketing agency, a full-service agency with modern creative & media, data, and technology services all under one roof. We are connected in the way we think and the way we work. At the heart of our company are great people that we call Unicorns. Our Unicorns are open, bold, and curious and...

  • Epicenter Community Activation Specialist

    1 mese fa

    Milano, Italia Amer Sports A tempo pieno

    Epicenter Community Activation SpecialistFull-timeDepartment: B2B - Marketing EMEAAmer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc'teryx, Peak Performance, Atomic, and Wilson.We are seeking a highly motivated and dynamic Epicenter Community Activation Specialist to lead our brand's presence in Milano. You...

  • Epicenter Community Activation Specialist

    2 settimane fa

    Milano, Italia Amer Sports A tempo pieno

    Epicenter Community Activation SpecialistFull-timeDepartment: B2B - Marketing EMEAAmer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc'teryx, Peak Performance, Atomic, and Wilson.We are seeking a highly motivated and dynamic Epicenter Community Activation Specialist to lead our brand's presence in Milano. You...

  • Epicenter Community Activation Specialist

    1 mese fa

    Milano, Italia Amer Sports A tempo pieno

    Epicenter Community Activation SpecialistFull-timeDepartment: B2B - Marketing EMEAAmer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc'teryx, Peak Performance, Atomic, and Wilson.We are seeking a highly motivated and dynamic Epicenter Community Activation Specialist to lead our brand's presence in Milano.You...

  • Marketing Brand Manager

    3 settimane fa

    Milano, Lombardia, Italia H&H Group A tempo pieno

    Role Overview:The Brand Manager at H&H Group is responsible for leading the brand strategy and development across the local market. This role involves brand planning, activation, and communication strategy in line with the global marketing strategy.Responsibilities:Support the creation of Marketing & Trade Marketing Materials, from communication materials...