Ecommerce Activation Supervisor

4 mesi fa

Milano, Italia Mondelēz International A tempo pieno

**Are You Ready to Make It Happen at Mondelēz International?**

**Join our Mission to Lead the Future of Snacking. Make It With Pride.**

You ensure that customer plans are developed and executed by supporting the delivery of strategies and tactics for growth. You understand the business metrics and financial drivers needed to unlock profitable growth for Mondelēz International and our customers and work with key account managers to implement plans to deliver our annual target.

**How you will contribute**

You will:

- Leads the development of the trade marketing part of the category annual plans (contract process)
- Understands market dynamics / consumer insights by channel to participate on trade marketing strategic decisions
- Leads the business planning meeting where the sales quotas are built in order to accomplish the annual plans based on relevant building blocks
- Suggests and influences investment in category building blocks, according to category and channel need, and is accountable of execution excellence at point of sale
- Follows up the competition’s commercial activity in the category in order to detect business opportunities and potential threats for the brand
- Plays a leadership role within the multi categories teams by leading, providing accurate and relevant channel point of sale information that will lead to find business opportunities such as innovations, customer promotions, portfolio, pricing, etc. that will lead to achieve multi categories targets

**What you will bring**

A desire to drive your future and accelerate your career and the following experience and knowledge:

- Category planning and delivering growth through category leadership
- Having a future-focused mindset, being curious about industry trends, digital solutions and innovation for consumers, and translating opportunities into business plans
- Developing and delivering plans, measuring and monitoring results and making recommendations to achieve growth targets
- Business planning and how to maximize revenue growth
- Influencing stakeholders and interacting effectively with others with the courage and resilience to hold an alternative point of view
- Analytical skills and business acumen

**More about this role**:

- Defines and develops end-to-end audience strategies and consumer journeys on B&C, Pure Players and Last Milers.
- Connects consumer/shopper behavior to every category management story to drive online opportunities and category & organizational performance.
- Develops eRetail Media strategies to impact KPIs on Amazon, Glovo and other online customers, partnering with Media agency.
- Manage the “flywheel model”- content, search, promo, availability, activation - as an ongoing loop and measure it to assure digital shelf excellence
- Execute eComm content including creation of PDPs (product display pages), brand stores, digital advertising assets with help of external agencies and marketing teams.
- Provide insights to brand marketing on white space opportunities.
- Build Activation plans for retailers in partnership with Account Management
- Aligns strategic priorities of the business with strategic priorities of the customer when positioning joint business plans and opportunities
- Uses data sources to flag underperformance and makes optimization recommendations
- Proactively builds and maintains key relationships to drive sales objectives
- Manage eComm Media budget and spending
- Identifies relevant, new digital channels to drive growth and ROI, together with Media agency
- Collaborate with eCommerce Central team and other countries to exchange best practices, enriching each other and seizing each and every opportunity

**What you need to know about this position**:

- Super dynamic, evolving and challenging
- eCommerce Activation Specialist reporting directly
- Close teamwork with Marketing, Trade Marketing & Sales teams
- International framework/vision

**What extra ingredients you will bring**:

- Future-focused mindset, curiosity about industry trends, digital solutions and innovation for consumers
- Strong interest in Digital and eCommerce, specifically on how eGrocery is shaping the future of the business
- Negotiation skills
- Courage and resilience
- Business acumen, commercial attitude
- Communication skills
- Analytical skills
- Proactivity and flexibility

**Education / Certifications**:

- Preferably Master Degree in Economics, Business, Trade Marketing, eCommerce or Digital Marketing

**Job specific requirements**:

- Preferably at least 6-8 years of experience, with a recent one in eCommerce
- Preferably cross-functional background
- Preferably experience in FMCG/eFMCG
- Excellent communication and presentation skills
- Analytical mind combined with the ability to draw conclusions and recommendations from data
- Good MS Excel skills
- Excellent English proficiency

Relocation Support Available?

No Relocation support available

Business Unit Summary

We value our talented employees,

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