Product Manager M2m Embedded Products

2 settimane fa


Roma, Italia Thales A tempo pieno

Location: Roma, Italy

Thales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to the billons of digital interactions they have with people. Our technologies and services help banks exchange funds, people cross borders, energy become smarter and much more. More than 30,000 organizations already rely on us to verify the identities of people and things, grant access to digital services, analyze vast quantities of information and encrypt data to make the connected world more secure.

Roma hosts the commercial offices to be close to Costumer and Public Administration.

**PURPOSE**

He/she is responsible for managing his/her the embedded products and their evolution and business performance throughout their respective lifecycle: end-to-end, from feasibility study to product withdrawal

**MISSIONS & RESPONSIBILITIES**

**Product Management**
- Drive with Competitive & Marketing Intelligence and Segment Marketing the analysis of worldwide market trends, market/customer needs, segmentation and competitions relevant to the product line
- Prepare and present Product Plans as input to Product Life Cycle, Decision Reviews, including Business Plan, roadmap, differentiation, value proposition, reuse strategy, market & customer requirements description (user experience)
- Participate in development progress meetings and certify the Product acceptance
- Ensure consistency between product naming & Brand architecture

**Product & Offer Marketing**
- Define winning product action plan and pilot Marketing & Sales Kit delivery with Marketing & Communication as part of BL Marketing plan : value proposition design, pricing rules, T&C, competitive positioning,
- Provide support to Account Teams, Sales, Capture Leader and Bid Managers during pre-sales and Bid activities. Participate in customer, prospect & partner meetings
- Ensure accuracy and consistency on Marketing & Sales kits

**Customer Management**
- Ensure consistency of Product Policy with the customer expectation & satisfaction as part of PL strategy & Product Plan

**DECISIONS OWNED / KEY DELIVERABLES**
- Inputs to Product Competitiveness Reviews
- Products Plans with Business Plan & roadmaps as input to Product Lifecycle DR and action plan
- Market & Customer Requirements Descriptions

**KEY INTERACTIONS**
- Segment Marketing
- Account Marketing
- Technical Directorate
- Competitive & Market Intelligence
- Value & Bid Marketing
- Bid and Capture Leaders
- Digital Marketing & Communications

**SKILLS & EXPERIENCE REQUIRED**
- Marketing B to B experience/skills, especially in
- terms of offer development
- Strong understanding on Financial, technical and/or systems engineering
- Understand the current marketing trends
- Product Portfolio Management
- Offer & Sales Enablement

**KPIs**
- Product Order Intake, Market Share, Gross Margin evolution
- Products released on time according to roadmap announced
- Customer satisfactionx



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