Cvm Marketing Automation Coordinator

6 mesi fa

Milano, Italia Ermenegildo Zegna A tempo pieno

**_What makes You, Makes Zegna_**
At ZEGNA talents and passion of our people are the pillars of our success. We are looking for a
**CVM Marketing Automation Coordinator** that will drive the respective region, providing the necessary insight to propel constant improvement of the Consumer Journey and support to reach the CVM yearly targets and will drive the process of Consumer Journey Marketing Automation to ensure Zegna has a properly integrated Outreach processes in line with the company objectives of creating hyper-personlized journeys to deliver outstanding consumer experiences.

**_Main Responsibilities:_**

**MARKETING AUTOMATION**
- Responsible for the end-to-end processes in the marketing automation platform to ensure they help the business through orchestration of automated journeys. This will include piloting, testing, develop and deploy automated journeys on the dedicated platform, with the aim to improve conversions and increase retention.
- Develop governance of the marketing automation platform and ensure successful delivery of journeys
- Suggest and implement segment and target audiences for the personalized journeys
- Monitor performances and propose journey optimizations by analyzing the effectiveness of the deployed journeys
- Partner with CVM Journey Designer to guarantee alignment between journeys and related content
- Closely collaborate with all CVM referents to adapt and/or create ad hoc journey initiatives that appeal to the local customer and his specificities
- Articulate best practices sharing in the regions

**CVM MARKET**
- Weekly and monthly alignment with market (Local CVM+Retail+Merch) to support local strategy on:

- **Contact Strategy performance **(one-to-one communication, newsletters, lookbooks, after-sale follow up, service campaigns, customer segment activations)
- **Customer Portfolio Status **(assignment and reassignment rate, calibration score, engagement rate)
- Consumers and sales **performance vs. targets focusing on core KPIs **(outreach sales, NPS, Zegna Friends, consumer activations
- **Database Health **(General KPIs covering customer codification, reach, information maintenance, and qualitative data gathering
- **Ad hoc reporting and analyses** inclusive of product and customer behavior analysis
- **Product performance** at a customer segment level to identify opportunities and minimize risks
- **Customer Journey** touchpoints, timelines, and patterns leading to initiative creation, selling flow adjustments, offer adaptation, etc.
- **Store closure and CA turnover / transfer** transition success rates around customer retention
- **Marketing and event list **creation, deployment, and monitoring in line with the seasonal contact strategy
- **Database ownership** in collaboration with markets to create initiatives for both data gathering and cleaning as necessary

**_Here are some experiences/skills that we are looking for:_**
- Degree in Marketing/Economics is preferred
- 1 year of experience
- Fluent Italian and English
- Precision and attentions to details
- Flexibility
- Knowledge of Microsoft Office Package

**_What Makes You, Makes Our Team_**
When you join ZEGNA, you join a team, working together to shape the future of our company. To be successful in this role you have a passion for style that you take with you no matter where you go, mixing casual and luxury looks to fit your active lifestyle. You’re curious by nature, adventurous and interested in technology.

**_What makes You, Makes Our Legacy_**

**Ermenegildo Zegna Group** is founded on a proud history of craftsmanship and quality dating back to 1910, with a vision to ethically create the world’s finest têxtiles. ZEGNA has since expanded to ready-to-wear, becoming one of Italy’s most successful family companies and a global luxury lifestyle brand.

  • Cvm Journey Specialist

    6 mesi fa

    Milano, Italia Ermenegildo Zegna A tempo pieno

    **BASIC PURPOSE OF THE JOB** Drive the respective region, providing the necessary insight to propel constant improvement of the Consumer Journey and support to reach the CVM yearly targets. Drive the process of Consumer Journeys to ensure Zegna has a properly integrated Outreach processes in line with the company objectives of creating hyper-personlized...

  • Cvm Specialist

    6 mesi fa

    Milano, Italia Ermenegildo Zegna A tempo pieno

    At Ermenegildo Zegna the talents and passion of our people are the pillars of our success. Which is why we’re offering the opportunity as CVM Specialist in EMEA **What makes you, makes Zegna** As CVM Specialist, you will implement and execute tailored CVM campaigns for Europe Retail, focusing on consumer retention and loyalty. You'll also analyze...

  • Omnichannel Cvm Associate Manager

    6 mesi fa

    Milano, Italia SISAL A tempo pieno

    About us: Founded on the dream and insight of three sports journalists in 1945, Sisal was the first Italian company to operate in the gaming and betting industry as a government licensee. As of August 4, 2022, Sisal is part of Flutter Entertainment plc, the world's largest online sports betting and iGaming operator, with a portfolio of globally recognized...

  • Marketing Automation Specialist

    2 mesi fa

    Milano, Italia Instilla-1 A tempo pieno

    Stiamo cercando un? appassionat? Digital Marketer con esperienza specifica in attività di CRM, Email Marketing e Marketing Automation che, inserit? nella nostra area di Delivery, partecipi, attraverso le proprie competenze ai progetti per i clienti di Instilla e fornisca il proprio contributo alla crescita della società.Chi si occupa di Marketing...

  • Marketing Automation Specialist

    2 mesi fa

    Milano, Italia Instilla-1 A tempo pieno

    Stiamo cercando un? appassionat? Digital Marketer con esperienza specifica in attività di CRM, Email Marketing e Marketing Automation che, inserit? nella nostra area di Delivery, partecipi, attraverso le proprie competenze ai progetti per i clienti di Instilla e fornisca il proprio contributo alla crescita della società.Chi si occupa di Marketing...

  • Marketing Automation Specialist

    2 mesi fa

    Milano, Italia Instilla A tempo pieno

    Stiamo cercando un? appassionat? Digital Marketer con esperienza specifica in attività di CRM, Email Marketing e Marketing Automation che, inserit? nella nostra area di Delivery, partecipi, attraverso le proprie competenze ai progetti per i clienti di Instilla e fornisca il proprio contributo alla crescita della società.Chi si occupa di Marketing...

  • Marketing Automation Specialist

    1 mese fa

    Milano, Italia Instilla Srl A tempo pieno

    Stiamo cercando un? appassionat? Digital Marketer con esperienza specifica in attività di CRM, Email Marketing e Marketing Automation che, inserit? nella nostra area di Delivery, partecipi, attraverso le proprie competenze ai progetti per i clienti di Instilla e fornisca il proprio contributo alla crescita della società. Chi si occupa di Marketing...

  • Marketing Automation Specialist

    2 mesi fa

    Milano, Italia Instilla-1 A tempo pieno

    Chi si occupa di Marketing Automation in Instilla ha l’opportunità di lavorare su progetti che coinvolgono le varie aree del Delivery, dal Copywriting al Graphic Design, operando sinergicamente e condividendo strategie ed obiettivi. **Ruolo** Come **Marketing Automation Specialist **ti occuperai di: - Progettazione e sviluppo di attività finalizzate...

  • Cvm Insights Manager Milano Marketing

    5 mesi fa

    Milano, Italia Ermenegildo Zegna Holditalia S.P.A A tempo pieno

    Marketing & Customer Experience/Customer Relationship Management At Ermenegildo Zegna the talents and passion of our people are the pillars of our success.Which is why we're looking for a CVM Insights Manager  in Milan  to contribute to our proud legacy and help shape our vibrant future.What makes you, makes Zegna The legacy of Zegna would not exist if...

  • Marketing Analyst

    5 mesi fa

    Milano, Italia Vodafone A tempo pieno

    Press Tab to Move to Skip to Content Link Select how often (in days) to receive an alert: Business Area:  Local Vodafone Business Unit Full Time / Part Time:  Full Time Contract Type:  Permanent At Vodafone, we're working hard to build a better future.A more connected, inclusive and sustainable world.As a dynamic global community, it's our human spirit,...

  • Marketing Automation Specialist

    4 settimane fa

    Milano, Italia Edenred Italia S.R.L. A tempo pieno

    Marketing Automation Specialist Take a step forward and let Edenred surprise you.Every day, we deliver innovative solutions to improve the life of millions of people, connecting employees, companies, and merchants all around the world.We know there are hundred ways for you to grow.With us, you will expand your skills in a multicultural, challenging, and...

  • Marketing Automation Specialist

    4 settimane fa

    Milano, Italia Edenred Italia S.R.L. A tempo pieno

    Marketing Automation Specialist Take a step forward and let Edenred surprise you. Every day, we deliver innovative solutions to improve the life of millions of people, connecting employees, companies, and merchants all around the world. We know there are hundred ways for you to grow. With us, you will expand your skills in a multicultural, challenging, and...

  • Marketing Automation Specialist

    4 settimane fa

    Milano, Italia Edenred Group A tempo pieno

    Marketing Automation Specialist Apply Locations: Italy - Milano Time Type: Full time Posted on: Posted Yesterday Job Requisition ID: JR013515 Take a step forward and let Edenred surprise you.Every day, we deliver innovative solutions to improve the life of millions of people, connecting employees, companies, and merchants all around the world.We know there...

  • Marketing Automation Specialist

    4 settimane fa

    Milano, Italia Edenred Italia S.R.L. A tempo pieno

    Marketing Automation Specialist Take a step forward and let Edenred surprise you.Every day, we deliver innovative solutions to improve the life of millions of people, connecting employees, companies, and merchants all around the world.We know there are hundred ways for you to grow. With us, you will expand your skills in a multicultural, challenging, and...

  • Marketing Automation Specialist

    4 settimane fa

    Milano, Italia Edenred Group A tempo pieno

    Marketing Automation Specialist Apply Locations: Italy - Milano Time Type: Full time Posted on: Posted Yesterday Job Requisition ID: JR013515 Take a step forward and let Edenred surprise you.Every day, we deliver innovative solutions to improve the life of millions of people, connecting employees, companies, and merchants all around the world.We know there...

  • Marketing Automation Specialist

    4 settimane fa

    Milano, Italia Edenred Group A tempo pieno

    Marketing Automation Specialist Apply Locations: Italy - Milano Time Type: Full time Posted on: Posted Yesterday Job Requisition ID: JR013515 Take a step forward and let Edenred surprise you. Every day, we deliver innovative solutions to improve the life of millions of people, connecting employees, companies, and merchants all around the world. We...

  • Marketing Automation Specialist

    4 settimane fa

    Milano, Italia Edenred Group A tempo pieno

    Marketing Automation Specialist Apply Locations: Italy - Milano Time Type: Full time Posted on: Posted Yesterday Job Requisition ID: JR013515 Take a step forward and let Edenred surprise you. Every day, we deliver innovative solutions to improve the life of millions of people, connecting employees, companies, and merchants all around the world. We...

  • Marketing Automation Specialist

    4 settimane fa

    Milano, Italia Edenred Italia S.r.l. A tempo pieno

    Marketing Automation Specialist Take a step forward and let Edenred surprise you. Every day, we deliver innovative solutions to improve the life of millions of people, connecting employees, companies, and merchants all around the world. We know there are hundred ways for you to grow. With us, you will expand your skills in a multicultural, challenging,...

  • Marketing Automation Specialist

    4 settimane fa

    Milano, Italia Edenred Group A tempo pieno

    Marketing Automation Specialist ApplyLocations: Italy - MilanoTime Type: Full timePosted on: Posted YesterdayJob Requisition ID: JR013515Take a step forward and let Edenred surprise you.Every day, we deliver innovative solutions to improve the life of millions of people, connecting employees, companies, and merchants all around the world.We know there are...

  • Marketing Automation Specialist

    4 settimane fa

    Milano, Italia Edenred Italia S.r.l. A tempo pieno

    Marketing Automation Specialist Take a step forward and let Edenred surprise you. Every day, we deliver innovative solutions to improve the life of millions of people, connecting employees, companies, and merchants all around the world. We know there are hundred ways for you to grow. With us, you will expand your skills in a multicultural, challenging,...