Econtent & Animation Expert

4 mesi fa

Milano, Italia Sephora A tempo pieno

**At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the ExtraOrdinary in each of us.**

**Mission**

Within the Italian eCommerce department, reporting to the Head of eCommerce, the eContent & Animation Expert will be responsible to adapt & coordinate the Italian Digital Animation Plan development. Assure right visibilities on all devices (website + APP) to promote the local commercial animations plan following EME Guidelines.

**Key Activities/Responsibilities**

**Management and coordination of the Digital Animation Plan**:

- Act as bridge within different department (Social Media, PR, Trade Marketing) to assure all relevant eCommerce activities are included in the macro editorial & communication plan
- Collect & update on a weekly and daily basis content assets for Web & APP to meet e-commercial plan business needs and support brands new launches/initiatives: Home Page, Landing Page, Offer Page and APP Card
- Brief local agencies ensuring time to market and compliance with the visual identity in a curation and converting approach: banners for website, newsletter, copywriting.
- Update & refresh content on site and on APP on a daily & weekly basis managing backend platform
- Use CMS to update, create and refresh Landing Page (translations, assets, products carousels) to support each KCP and Digital Parti Pris / Animations
- Coordinate special online contest and gaming from briefing, execution, customer engagement flow to technical integration.
- Be proactive by suggesting engaging customer journey to promote our business & beauty online consultation (quiz, beauty guide) assuring for each new landing page a proper internal linking startegy.
- Monitor performance and define key KPI's (click rate, scroll rate, bounce rate) in collaboration with EME central animation team

**Online Promotion Setting**
- Ensure the implementation, contribution and monitoring of the GWP on a daily and weekly basis
- Lease with supply, CRM and offer team managing GWP and Sephora Boxes operational activities: stock update, promo assets, setting gifts on backend and tracking results
- Ensure the update of the Beauty offers page and define for each promotion the correct message to display in terms of products selection with offer team, promo descriptions (adapting for both Web and APP) and touchpoints journey across the full web & app funnel

**eCRM & APP Push Notification calendar management**
- Work deeply with CRM team to track and evaluate results of actual eCommerce newsletter & push notification triggers
- Propose specific personalized communication to reduce churn rate & stimulate frequency of existing clients and assure a stable and growing traffic share from our Owned Channels to Web & APP
- Keep track & and being responsible of the online communication plan (Push Notification + Newsletter) to eStore clients with specific focus on segmented targets to increase their value (reactivity rate, open rate, click rate...)
- Constantly monitor online database growth both for newsletter & push notification optin
- Be the leader of managing APP Push Triggers plan and strategy to achieve target KPI of: MAUS, Engagement Rate on the device
- Guarantee consistency of messages (promo/new launches/animation) across all channels (Paid, Owned, Organic) collaborating closely with CRM, Social & Media team.
- Guarantee proper tone of voice across the website, newsletter & APP and consistency of messages

**PROFILE**
- Profile: Business/Marketing Degree
- 3 years of experience in ecommerce department (Retail sector is a plus)
- Proactivity in driving business results and doing the extra mile
- Ability to manage multiple tasks in a fast-paced environment and adapt easily to changes
- Passionate, creative & curious about digital environment
- Strong interest in teamwork, in an international and digital context
- Precise with a Project management mindset
- Attention to details, rigor and reactivity
- Good capacity to have an overall vision, while ensuring a quality & smooth collaboration with other departments
- Best usage of Tools: Excel, Google Analytics, SFCC, Jira, Sesame, Photoshop
- Languages: English (mandatory) & French (nice to have)

**Why join the SEPHORA team**:

- _Working Environment_: modern offices with break/relax areas for your well-being in the center of Milan. Enjoy our extraordinary planning of activities, such as Annual Convention, team buildings, etc.
- _Work-life balance_: smart working and flexible hours
- _Sephora Stands_: positive social and environment impact activities organized by our “Sephora Stands” committee
- _Career paths_: you will continue evolving and building your skills through personalized training and development plans, created by our center of

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