Brand Direction and Marketing Communication Stageur

1 mese fa


Milano, Italia ING Direct A tempo pieno

**Contenuto della Posizione**

Il/la stagista sarà inserito/a nel Team Brand & Communications a supporto del Brand Direction & Media Planning Team Lead e avrà l’obiettivo di contribuire all’implementazione della strategia di comunicazione ed acquisizione prospect/sviluppo clienti declinandola su tutti i brand touch point digital assegnati con il miglior time to market.

Darà supporto in modo particolare all’implementazione del piano di attività digital:

- contribuendo alla produzione dei materiali di comunicazione e acquisizione prospect sui canali digitali per il raggiungimento degli obiettivi aziendali;
- verificando la percezione dei prospect dei valori di marca in collaborazione con le Ricerche.

Contribuirà inoltre all’implementazione dei progetti di comunicazione su tutti i touch point digital che gli/le vengono assegnati:

- gestendo i rapporti con le agenzie creative per lo sviluppo della comunicazione, dal brief alla consegna dei materiali;
- collaborando con le altre aree della banca (Media, Digital, Ricerche, Prodotto, Compliance) per identificare i messaggi rilevanti, verificarne la correttezza e selezionare i touchpoint e le modalità di comunicazione più potenziali;
- implementando attività a supporto dell’acquisizione e dei valori di brand;
- monitorando il mercato di riferimento (analisi di mercato e concorrenza) e i principali indicatori di business, condividendo in modo efficace i risultati e i key learning delle attività di competenza.

**Obiettivi formativi**:
Il/la stagista, nel percorso di stage, avrà modo di apprendere:

- come sviluppare contenuti digital data driven
- le dinamiche delle pianificazioni digital a performance
- come analizzare il mercato ed i competitors
- i principali kpi di salute di una marca e i loro driver
- come scrivere un brief per l’agenzia creativa
- come collaborare proficuamente con altre aree della banca (media, digital, compliance, ricerche)

**Requisiti richiesti**:

- laurea in Economia e Commercio o similari
- conoscenza del Pacchetto Office
- buon livello scritto e parlato di conoscenza della lingua inglese
- spiccate doti organizzative, capacità di analisi e forte predisposizione ai rapporti interpersonali e al lavoro di team, problem solving, senso pratico, flessibilità e apertura mentale.
- gradita esperienza pregressa in ambito brand/marketing.

**Durata tirocinio**: 6 mesi

**Luogo di svolgimento**: Milano (ibrido)



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