Consumer Market Insight Manager

2 settimane fa

Milano, Italia L'Oreal A tempo pieno

**Calling all innovators, disruptors, and dreamers**
- ️ Join L’Oréal, the world's #1 beauty company present in over 150 markets. For over 100 years, we’ve been transforming, fueled by data, tech, innovation, and science. Together, we solve complex challenges at scale, while staying true to our commitments to society and the planet.

This could be the beginning of an unbelievable journey. Career possibilities are endless - and YOU are in the driving seat.

What’s in it for you?

At L’Oréal our pioneeristic and agile spirit keeps us interconnected with all métiers, all the time. Forget silos: L’Oréal allows you to be part of an immersive eco-system designed to develop expertise and accelerate your growth.

Ready to disrupt the future of beauty? At L’Oréal you’ll be asked to go beyond the ordinary and challenge the status quo. What do we expect from you? Be innovative, bring unexpected ideas, push the boundaries and contribute to solving complex challenges

**CMI Mission & Vision**

Consumer & Market Insight (CMI) exists to bring the Italian consumer and shopper voice into the business for growth. Our Vision is to be recognized as the market guidance of L’Oréal Italy’s path to growth.

**The Role**

In the role of CMI Category Manager Haircare and Color, you will be the senior CMI point of contact for some of the most iconic and successful Hair Care and Hair Color brands in Italy, like Kérastase, Garnier, L’Oréal Paris, Redken, and others.

Your mission will be to drive even more consumer and shopper-centricity in the business to help grow the market value and market share for L’Oréal Italia.

Leading from the front transformative projects in the areas of data and market research, you will facilitate deeper insights from connecting the dots across multiple sources and methods (e.g. qual and quant, market and consumer data, others).

The end-goal? Identify growth opportunities and help the business execute on them. Both proactively leading strategic analyses and research as well as answering specific briefs from your business partners.

You will also orchestrate the market research plans and budgets for the Consumer Products and Professional Products Divisions across their Categories and brands, in collaboration with the CMI Team and your Business Partners.

You will have responsibility of one direct report and work in close collaboration with a network of both internal and external partners.

**Accountabilities**

CONSUMER CENTRICITY
- Build and transmit a consumer centric culture.
- Challenge the business to start with the consumer/shopper needs and aspirations.
- Identify and frame future Growth Opportunities.

INSIGHT LEADERSHIP
- Proactively create, drive and lead the full local Category Insights agenda and influence the business to act until growth opportunities are realized.
- Build and manage the insight plan and budget by prioritizing, selecting key topics and mobilizing the right resources.
- Integrate data from any quant, qual and panel source (e.g. market, consumer, shopper, trend) into powerful insights and opportunities, and communicate with impact to drive action (as opposed to simply delivering reports or presentations).
- Structure and lead the Customer Category Growth story landing it with Customer functions and external Customers.
- Contribute to international insights consolidation by sharing local consumer journey and go-to-market insights with the wider organization (region, global).

PROACTIVE STRATEGIC INFLUENCING
- Is the go-to-person for and communicate, advise and influence (in the daily life or strategic meetings) the right levels in the organization to impact business decisions.
- Anticipate business needs in their area and build solutions and projects accordingly as opposed to only responding to their briefs and requests.
- Respond to partners’ briefs and requests strategically, by challenging below the surface (doesn’t take briefs at face value) and address them with methodologically valid proposals and sound recommendations.
- Maintain objectivity in assessing brands and market reality and bring a clear point-of-view and recommendation, based on data and insights.

DOMAIN EXPERTISE
- Brings a well-rounded range of insight professional skills, from traditional market research (qual, quant, mixed methods) to panel and digital data.
- At ease with both exploring trends qualitatively and creating strategic future scenarios and with market measurement and performance analytics.
- Contribute to the wider CMI and CDMO function capabilities with specific areas of expertise (e.g. Shopper insight,...) which they lead on behalf of the team.
- Set up organizations / project teams, governance, tools and methods adapted to the realization of the business opportunities for their category.
- Effectively work in and exhibit leadership with cross-functional projects and teamwork.

EXTERNAL PARTNERSHIPS
- Builds and maintains solid networks both within and ou

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