Product Marketing Manager

3 giorni fa

Firenze, Italia The Data Appeal Company A tempo pieno

We are looking for a **Product Marketing Manager** with a passion for data and technology to translate the value of our products (SaaS, API, Data) into benefits for our customers.

You’ll manage all aspects of the product lifecycle including value proposition articulation, development and execution of go-to-market plans which includes business goals, definition of target/persona, positioning, messaging, and sales narrative and assuring internal organizational readiness.
**Who we are**:
**Responsibilities**
- Work with all teams on products launches. This includes training and educating the sales and marketing teams on the go-to-market, positioning, messaging, differentiation, etc.
- Create data sheets, white papers, copy, inbound contents and other collateral.
- Market intelligence—be the expert on our customers.
- Understand the competitive landscape—be an expert on our competition and how they are positioned.
- Develop research plans to uncover customer insights, steer & validate the products roadmap, and stay on top of the competitive landscape
- Work closely with product and communication teams to brief them with the user insights, value props and messaging in order to successfully execute go-to-market campaigns
- Develop, implement and monitor key performance indicators to measure products performance in market

**Requirements**:

- 3+ years of experience in product, industry, or corporate marketing; business development; consulting or similar field
- Fluency in English is required, another European language is a strong plus
- Bachelor’s in business, marketing, or related field
- Excellent presentation skills;
- Ability to translate the value of technology into business outcomes, engaging customers in specific verticals.
- Experience with marketing automation, analytics, advertising and targeting software
- Self-starter with a track record of driving key results and a team first mentality
- Highly organized: using organizational systems (like Hubspot, Slack, Trello etc.) to track and deliver on key business outcomes.

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