Digital Merchandising Content Coordinator

3 giorni fa

Milano, Italia Moncler A tempo pieno

The Digital Merchandising Content Coordinator, in cooperation with the D-commerce and Studio, is responsible for organizing and coordinating content and VM across all D-com touchpoints.

**KEY RESPONSIBILITIES**:

- Organisation of all digital content, leveraging DAM system to ensure content is used strategically and efficiently;
- Partner with merchandising to select content for digital marketing, ensuring selection balances commerce & brand priorities;
- Devise commercial content calendar and submit briefs for content creation to support calendar moments;
- Coordinate product selection for content creation with merchandising and partner with studio on operational / delivery schedule;
- Create on-site visual merchandising guidelines to support marketing journeys and localization, ensuring cropping guidelines are met;
- Ensure pages on site are beautifully and strategically merchandised whilst supporting brand guidelines and commercial priorities;
- Optimise content usage across the pyramid and all stages in the purchasing funnel, supporting on publishing of content;
- Lead content analysis and AB testing, partnering with analytics and trading teams;
- Represent D-com in development of new content flow / asset management tools, ensuring appropriate training for wider teams;
- Online competitors monitoring and analysis.

**REQUIREMENTS**
- Bachelor's degree;
- Fluent in English (Italian speaker preferred);
- 4-5 years of relevant e-commerce VM/Content experience;
- Office Package user (excel, powerpoint);
- Ability to use Commerce Cloud platform (SFCC) or alternative CMS;
- PIM & Asset Management tools’ knowledge;
- Knowledge of website usability/optimization;
- Excellent communication skills, acute attention to detail and collaborative attitude;
- Ability to handle several projects simultaneously, under deadline;
- Able to work with various internal dept. and coordinate external partners.

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