Rayban Stories Category Management Internship

2 settimane fa

Milano, Italia LUXOTTICA A tempo pieno

Rayban Stories Category Management Internship

**Date**:May 2, 2023**Location**:Milano, IT**WHO WE ARE**
- We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world’s evolving vision needs and the global demand of a growing eyewear industry. _
- With over 180,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to “see more and be more” thanks to our innovative designs and lens technologies, exceptional quality and cutting-edge processing methods. Every day we impact the lives of millions by changing the way people see the world._

**JOB SCOPE AND MAIN RESPONSIBILITIES**:

- Ray-Ban is widely known as THE iconic eyewear brand, delivering enduring styles that enable self-expression. Always looking to push the boundaries of what’s next in the eyewear industry, in 2021 we launched Ray-Ban Stories, as part of a multi-year partnership with Meta Platforms Inc. to develop the next generation of smart glasses. Since the launch, Ray-Ban Stories has grown to become the market leader in the category. We are looking for a highly motivated intern to support the Wearables Category team in the management and development of Ray-Ban Stories and future generations of smart glasses. As a Category Manager, you will own the success of your respective Category. You will use market intelligence and information to develop and implement category plans and strategies, which use innovation and creativity to manage demand, deliver efficiency in project management, service improvements and strategic brand objectives. An excellent category manager understands consumer needs and the retail environment and therefore requires a commercial mindset and full comprehension of marketing and sales principles. Exceptional communication skills are also key for category managers. They keep the customer in mind, every step of the way.**AREAS OF RESPONSIBILITIES AND RELATED ACTIVITIES**:

- **Category Vision**: Define the Vision for the wearables Category and develop a marketing Strategy that will drive understanding, acceptance and adoption of the category.
- **Brand Management**: Coordinate the various Marketing teams in the preparation and delivery of the 360-degree marketing strategy (Comms, Social, Influencer, Media, Performance, Collaborations).
- **Customer Experience**: Plan the customer experience across distribution channels and coordinate teams to ensure successful execution at point of sale, incl. Visual Merchandising, Training and customer journey.
- **Project Management**:Enable successful collaboration across teams by managing the project plan and setting up effective communication structures to ensure engagement and accountability.
- **Performance Measurement**: Periodically report on category performance and prepare analyses to guide strategic decision making.

**NETWORK OF INTERACTION**:
**Internally**, you will be collaborating with:
- Product and design teams on the product vision and its evolution
- Marketing teams on the preparation and execution of the marketing plan
- Visual Merchandising teams on bringing the customer experience to life

**Externally**, you may be working with:
- Strategic partners (such as Meta Platforms Inc.) to align objectives and plans
- 3. Party brands, to plan and manage potential strategic brand collaborations
- Agencies and other vendors, to facilitate the creation and delivery campaign contents

**TECHNICAL SKILLS - PORTRAIT OF A PERFECT CANDIDATE**
- Master’s degree in Management or related field
- Entry Level Position (previous experience not required but a plus)
- Excellent analytical skills and a high degree of proficiency in Excel and PowerPoint
- Strong written and verbal communication skills
- Attention to detail and ability to juggle multiple deliverables simultaneously
- Ability to work independently and as part of a team in a fast-paced, dynamic environmen

**LANGUAGES**:
**English **(fluent)

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